* the site has a POLL on ecological themes, maybe 3 questions (When
      do you plan to buy an electric car? Within 2,3, 5 years?  Would
      you switch to Wind powered energy at home, even if it increases
      your payments by 2, 4, 7, 10%?  Do you help friends or family to
      change their habits towards more eco friendlysolutions, if yes
      how?) After answering the questions, the chat box changes tone
      completely.  “You have entered the BTL zone”.  It is asked to
      answer what BTL means : (can you guess what BTL means?) and lists
      the 7 k words the user has properly used to open the zone,  as he
      or she was recognized by the system.  In other words, the visitor
      seems to have been mistakenly granted permission to enter a secret
      portal where secret underground ecological mission are taken
      place.  The visitor could be presented with a new questionaire
      asking him/her to create a new profile/identity, good for an
      undisclosed period of time.  A new chat box appears, more personal
      in its tone, this is a real person on the other side talking to
      you (of course it’s a fake).  It’s as if the visitor, who answered
      the 3 questions,  actually entered a secret zone available only to
      agents.

I like the idea of the innocent poll that leads to the mistakenly granted permission :). There should be a strong visual change from the poll chat to the secret entrance, so that the player understands that he's not supposed to be there...

I think that for the profile/identity, we should wait a little more - we should show the game a little before asking the user to subscribe.

I'm eager to discuss how it can be made that the player is mistakenly taken for an agent but at the same time justify that the player is new to the field (he'll need to be trained) - will the contact realize that it was a mistake, and how will he react ?

On the side, one note on the activity : you write 'secret underground ecological mission', I wonder if we should reduce it this way. I mean, the organization has a broad goal that includes environment but at the same time the missions will not be all directly related to environment I think, so I'm not sure how to approach the qualification of missions.

It's a good start for me, I want to dig into that :)
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