Josselin wrote:
> I think you have to further define your target: do you expect to reach
> a female audience, old/young people...

>From our discussions and the informations we have got so far, I'd say
the first audience we could look at could be the following:

- 60% male / 40% female (data from other games seem to indicate that
male audience pays more, while the female audience drives virality)
- Casual players (played a few Facebook games, ready for more depth)
- Adult audience, core at 30-35

>  Is it more a Mafia wars, or a Farmville kind of game ? 

Probably neither of them, actually. Aside from the depth issues those
games have, Mafia wars is too hardcore for the audience I'm describing,
and Farmville's concept is too far away from HackIt's concept to be able
to provide good inspiration. However, if I really had to chose between
the two, I'd say the audience I was describing would make it closer to
Farmville than Mafia Wars.

> I think on the basis you have chosen : ownership of a website, you can
> go in any direction, but to meet your target you have to frame it
> right (I mean frame the game). I think you should think in terms of
> preexisting communities: what community(ies) are you addressing? And
> how are you addressing them? You can look at diverse framing/targets
> before making a decision, but IMO it should be your first priority.

Given the audience described above, I think the kind of target we're
aiming at is the same as those who have watched movies like Matrix, A.I.
or maybe even Ghost in the Shell. Not necessarily geeks per se, but
people who like to dream about the future and about what technology can
bring.

While I was thinking about those references, I noticed a pattern - the
presence of artificial intelligences. This is something that allows to
personify technology, to humanize it, and that allows to actually start
telling stories.

We have already a bit of this with the missions, but I think we could go
further that way. I think we could frame the game around those concepts,
make AIs more central to the game. I'll try to post a few ideas about
this in another email.

What do you think?

Xavier.

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