My 2-cents:

I fully agree with golem for all the reasons that he cites (and others he
would agree with, I am sure).

My further comment is this:

as an avid consumer of e-books and newspapers on Kindle and the iPad, I am
amazed at the poor CSS coding of the products that these people sell.  It is
an irritant but also a reflection of the lack of care that it appears that
these folks take in preparing a product for sale.

My conclusion is that the formatting for most of these publications is
created by an auto-formatting- Dreamweaver-thing-y (and therefore sure to
produce poor code) or by poor decision-making by coders (and please know I
am not referring to originator of this string - but to my overall experience
as an engineer consuming a product).

If a client's notion is that somehow an e-book needs to save bytes at the
expense of reliable rendering, I am not sure what to say about that - other
than that my advise is to educate the client.  I own hundreds of e-books and
have a daily subscription to the NY Times - all poorly coded but never once
has the size of the file - either in storage on the device (which of course
can be off-loaded, anytime) nor in the download time.

Net-net, my contribution here is that style and structure must always be
separated and that the overhead entailed by adding class definitions to
elements within the XML of any document is trivial compared to the benefits
of inter-device rendering.

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