Must admit I thought this sounded completely ridiculous until I saw the commercial. It makes sense to appeal to the WWJ Do audience when put into appropriate context. ABC News just ran a segment on this with the final line being "We promise you this is really happening."From: "Reggie Bautista" <[EMAIL PROTECTED]> Subject: SCOUTED: What Would Jesus Drive Date: Wed, 20 Nov 2002 15:58:41 -0600http://money.cnn.com/2002/11/20/news/companies/cars/index.htm or http://makeashorterlink.com/?M22823282 Excerpt: RALEIGH, N.C. (CNN) - Church and state are getting involved in the gas-guzzling SUV debate. A coalition of religious and environmental groups is launching a "What Would Jesus Drive?" campaign Wednesday, hoping to get people to switch to more fuel-efficient cars. The move comes as the Bush administration reportedly considers a proposal to increase fuel efficiency standards for SUVs and light trucks. According to the Wall Street Journal, the proposal, currently at an early draft stage, is likely to draw intense opposition from car manufacturers. More on the website. Reggie Bautista
Guess they didn't think it sounded realistic either.
Jon
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