That would most likely work. Look at smoking or drunk driving. The same can be applied to environmentally positive behaviors or trying to reduce environmentally harmful behavior.
In a grad seminar on community based behavioral analysis, we looked at different methods of doing such. Its not expensive, that's why advertising exists. When combined with a community intervention, it can be very effective. larry -- Larry C. Lyons ColdFusion/Web Developer Certified Advanced ColdFusion 5 Developer EBStor.com 8870 Rixlew Lane, Suite 204 Manassas, Virginia 20109-3795 tel: (703) 393-7930 fax: (703) 393-2659 Web: http://www.ebstor.com http://www.pacel.com email: [EMAIL PROTECTED] Chaos, panic, and disorder - my work here is done. -- > -----Original Message----- > From: Jerry Johnson [mailto:[EMAIL PROTECTED]] > Sent: Tuesday, April 30, 2002 5:44 PM > To: CF-Community > Subject: Re: Wasteful Americans (was Re: Jeep Grand Cherokee) > [snip] > > If you want to change their behaviors, you need to use > exactly the same tools the car manufacturers are using, and > anti-sell the big, lumbering cars. > > For example, most SUV owners you ask will say they are safer. > Statistics absolutely prove this is wrong. I don't even have > an airbag. > SUV owners will say they feel "cooler" in their car than in a > mini-van. Then why don't I have a girlfriend? I bought the darn car... > > Saying that people "should" do anything isn't going to effect > change (neither is this email, but I'm typing merrily along anyway). > > Overcoming human nature is a very unnatural thing to do. It > isn't easy. And it won't be quick. But it is worth the effort. > > As for my mentioning of the "green tax", I mean that our > consumer-based society (for the most part) has completely got > this "environmentally friendly" thing exactly wrong. Most > "green" products cost more than their non-green counterparts. > In some cases this is due to increased production costs, but > usually it is a "all the market will bear" attitude by > manufacturers and retailers. This in turn has turned people > off from buying green products (people who are more than > willing to help, but aren't really willing to SACRIFICE for > the cause) There is now the perception that green products > will cost more and not perform as well. > > Instead, there should be a green "break". Green products > should cost less. As an example, the electric company in my > town offers free flourescent bulbs to replace regular bulbs > in your house. Since they are less landfill friendly, they > also have a collection program. It is cheaper for them than > having to build another power plant, so they are actually > saving money, and passing those savings along to consumers in > the form of a greener product. (less power, lasts longer) > > We should be creating incentives to "do the right thing". > Maybe even a carrot-and-stick approach. > > Too much talking. Sorry to ramble so. > > Jerry Johnson > > >>> [EMAIL PROTECTED] 04/30/02 05:11PM >>> > > I own a Jeep, but I own a bike and a pair of shoes. > > > > I try to use all of them in their proper time and place. > > Note that I have no problem with SUVs - they are useful > vehicles. My beef is > with the Proud and Wasteful consumers. > > > As for the "typical American" attitude towards the > environment, I think > that is almost as much due to the messenger as the message. > > LOL, Jerry, one of your fellow Americans (and mine) just said > that More is > the American Way, proudly, so its not just me that thinks so. > > > I think there is a knee-jerk response to most attempts to force > environmental concerns down people's throats. > > The point is that folks should care without having them > forced down their > throats. > > > As soon as environmentally friendly products are as useful > and as cheap as > their "dirty" counterparts, people will switch in droves. > > Not really - the vehicle trend now is towards ridiculously > large. How many > people need all the room a suburban has? > > > Asking people to give up their way of living for "the > greater good" I feel > is not taking basic human nature into account. > > I think then, we need to overcome our basic human nature and > teach our kids > to care about each other and the planet. > > > And we need to start selling environmentally friendly products as > PRODUCTS, and not tacking on a politically-correct "green" tax. > > What specifically are you speaking to here? > > > ______________________________________________________________________ Structure your ColdFusion code with Fusebox. Get the official book at http://www.fusionauthority.com/bkinfo.cfm Archives: http://www.mail-archive.com/[email protected]/ Unsubscribe: http://www.houseoffusion.com/index.cfm?sidebar=lists
