> gg wrote:
>> They don't decide whether it would be better
>> to have a layover in Minneapolis or Houston. Etc, etc.
>
> Travel agents do.

So I just thought of a good test on whether a service is becoming
perceived as a commodity or not:

Is it being offshored?

In other words, if people are shopping offshore for a service it's
probably perceived as commodity (although we're still in the
subjective realm of course).

I would offer:

(1.) Telemedicine powered by Cisco:
http://www.cisco.com/en/US/solutions/ns340/ns414/ns859/podcast_032609_94453_Kaveh_telemedicine.html

(2.) "Medical Tourism"
http://medicaltourism.com/

(3.) Commodity-based primary care here in the US
http://meganmcardle.theatlantic.com/archives/2007/11/doc_in_a_box.php
http://minuteclinic.com

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