> Why does it cost so much?
A few years back we used a product called HTMLTransit to convert Word
documents, Excel documents and documents in other formats to HTML. After an
initial investment in building a template that mapped the styles in the
original document to HTML it was a simple matter of clicking a button to
scan folders full of these documents to convert them to HTML. HTMLTransit
cost all of $499. For a bit more money you could get the server piece that
would sniff for new files and perform scheduled scans and upload the HTML
files to your web server. It was a great product at a great price.
Then along came Big Company who bought out the company that developed
HTMLTransit. Big Company repositioned the product to $4999/copy and they
gave everyone 60 days to extend their subscriptions at the old price (so we
did, and of course they released no major updates during that two year
period, but that's another story).
When I asked our contact at the old company that had developed HTMLTransit
why Big Company was increasing the price 10x he said it was because they
believed HTMLTransit had hit a wall at its price of $499 and that there was
a whole world of potential enterprise customers who would not take seriously
a product priced at just $499. For each Big Customer they won they could
lose ten small customers and still break even . . . they lost us . . .
George
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