>The cost has to do with Adobe being a publicly traded company needing to
>generate revenue and hopefully post a profit.  The cost would therefore more
>likely be based on the amount of effort (time/money) involved in developing
>(research, planning, developing, testing, marketing) the product.

A lot of us hoped they would see that selling it a lower price point would help 
to increase the uptake of the language as a whole and thus ultimately sell more 
server licenses. For a large company like Adobe, profit is what the company 
makes as a whole, not what one product alone brings in. Microsoft learned this 
a long time ago and has used free and low-priced items to increase their 
revenue in other areas, and it's certainly a large reason for their success. 


>I also think their move to bundle CFBuilder with FlashBuilder -is-
>encouraging developers.  It's encouraging me to make the foray into Flex,
>which is something that I've wanted to do for a while now.

Not if the price discourages me from even buying the product in the first 
place. 


As mentioned, the bottom line is whether the price is worth the productivity 
you get from the product. For me, it's not even a close call. The list of bugs 
that are as yet unresolved and have greatly slowed me down while using it 
easily outweighs any advantages I might gain using it. 



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