> I think the proof will be in the pudding, Adobe has 800k ColdFusion > developers. So that means if they have it priced right they should get > around 40% plus buying the program.
What does "priced right" mean? Does it mean optimal profitability? And in any case, why would you expect one IDE to get such a large share when lots of people are already happy with other IDEs or editors? That kind of primacy doesn't exist anywhere I've seen except the .NET world where, surprise surprise, most .NET developers use Visual Studio as far as I can tell. But CF Builder is no Visual Studio, which is aimed at building any kind of .NET program you can think of - console apps, desktop apps, Windows Mobile 6 apps, etc, etc. > My forecast is that they will be lucky to reach 2% in sales of all those > ColdFusion Developers. My forecast is that I'm 98% likely to make a snide remark about how econ 101 should be a mandatory course if this thread continues. But in all seriousness, presumably the people at Adobe have put more thought into their product pricing than you or I have. Imagine that some guy on the internet were to tell you how to price your services. Not someone with any demonstrated expertise in your field, mind you, just someone who has a vague idea of how your business works. Would you take that advice? Now, of course, that is exactly what you're doing, isn't it? I'm presuming here that you don't have any experience selling non-custom desktop software intended for the developer market, where your target is to sell multiple thousands of copies - if I'm wrong about that, I apologize in advance. Adobe does have some experience in that field, of course, what with Creative Suite, Flash Builder, LiveCycle Designer, etc, etc. Dave Watts, CTO, Fig Leaf Software http://www.figleaf.com/ http://training.figleaf.com/ Fig Leaf Software is a Veteran-Owned Small Business (VOSB) on GSA Schedule, and provides the highest caliber vendor-authorized instruction at our training centers, online, or onsite. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Want to reach the ColdFusion community with something they want? Let them know on the House of Fusion mailing lists Archive: http://www.houseoffusion.com/groups/cf-talk/message.cfm/messageid:332467 Subscription: http://www.houseoffusion.com/groups/cf-talk/subscribe.cfm Unsubscribe: http://www.houseoffusion.com/groups/cf-talk/unsubscribe.cfm
