> If they convert 'x'% of Flex developers (who currently don't > use CF on the server side) to CF
Seems like it would be a hard sale to convince someone who currently uses free server-side software to suddenly pony-up $1200 for CF Server just because they now have a CF IDE... Rick -----Original Message----- From: Charlie Griefer [mailto:charlie.grie...@gmail.com] Sent: Tuesday, March 30, 2010 5:51 PM To: cf-talk Subject: Re: ColdFusion Builder Released! I don't think the overall number of CF developers matters. CFBuilder isn't really aimed at -every- CF developer (I don't think... this, of course, is purely conjecture on my part). Not too long ago, Ben F. blogged that only a relatively small number of CF developers even use CFCs. Let's say it's 20% (i think that's actually higher than the % Ben had suggested). So 80% of CF developers are "5 taggers". They're not going to see the value in most of the features of CF Builder. So... I'd say the 2% might be pretty close to what they've actually targeted. And given that they may be targeting a very small percentage of their user base, it wouldn't make sense to price it too low. And since I got sucked back into the convo (I'm an asshole), I'll also say that I don't agree with the assertion that Adobe thinks CF Builder is worth $50. I'd argue that they're bundling it at a discount and considering the "loss" an investment in attempting to cross-promote between CF and Flex communities. If they convert 'x'% of Flex developers (who currently don't use CF on the server side) to CF, the short-term loss turns into a long term gain. (again, IMO). On Tue, Mar 30, 2010 at 2:40 PM, Andrew Scott <andr...@andyscott.id.au>wrote: > > No its not Dave. > > I think the proof will be in the pudding, Adobe has 800k ColdFusion > developers. So that means if they have it priced right they should get > around 40% plus buying the program. > > My forecast is that they will be lucky to reach 2% in sales of all those > ColdFusion Developers. > > > > -----Original Message----- > From: Dave Watts [mailto:dwa...@figleaf.com] > Sent: Wednesday, 31 March 2010 2:43 AM > To: cf-talk > Subject: Re: ColdFusion Builder Released! > > Is this really the first time you've encountered product bundling? Do > you really think that the additional cost of a bundled product > translates directly into the value of the product if sold separately? > > Dave Watts, CTO, Fig Leaf Software > http://www.figleaf.com/ > http://training.figleaf.com/ > > Fig Leaf Software is a Veteran-Owned Small Business (VOSB) on > GSA Schedule, and provides the highest caliber vendor-authorized > instruction at our training centers, online, or onsite. > > > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Want to reach the ColdFusion community with something they want? Let them know on the House of Fusion mailing lists Archive: http://www.houseoffusion.com/groups/cf-talk/message.cfm/messageid:332476 Subscription: http://www.houseoffusion.com/groups/cf-talk/subscribe.cfm Unsubscribe: http://www.houseoffusion.com/groups/cf-talk/unsubscribe.cfm
