I agree in part on this conversation on the perceived value matter...

However, there is ample money to be made in customer service and support...
Why cant people understand that and create a sustainable model around it..
maybe offsite call support...

Additionally, an end of life product has some great support.. the bugs are
known and limitations...  makes it easy to close it out and say look this is
why it is discounted...

Further, if an old version is of no value seemingly, can I have them.. and
if they are of value and impact sales, lets face it, they aren't going to go
away.. meaning support is still needed...and a user base will always
exist...

Lastly, a whole bunch of people couldn't care less that the newest version
has new features or is faster... there is a sea of already built work sites
out there running fine on whatever version they started on and they
should... Upselling and latest version sales is only applicable to tech
folks who chase features, companies with very deep pockets (who will buy
anything) and those firms that have no previous investment in web
technologies...  Sure there are some stragglers...

Point being, there is some finite end in site. Growth is not infinite. So
supporting earlier version seems lucrative in my mind at worst.

I know many PHP programmers who likely would have been Cold Fusion folks if
the price wasn't the issue... AS the free packages mature and people like
RedHat keep giving things like a complete commerce suite away for free (and
it is easy enough to get installed), the more likely and credible the
challenge becomes and thus the game and flexibility better...

I have completed darn near 100 CF sites in my career.. and had I not been so
vocal cold fusion wouldn't have likely been used in 85 of them... Cost very
often was a big enough issue to make it very annoying on average.


-paris

-----Original Message-----
From: Matt Brown [mailto:[EMAIL PROTECTED]]
Sent: Sunday, December 30, 2001 23:43
To: CF-Talk
Subject: Re: death of coldfusion


At 10:31 PM 12/30/2001 -0500, you wrote:
>so now 4.0 could be free or at least deeply discounted...
>creates new sales for dead products as well...

FWIW, that is something that a lot of software companies tried these many
years ago. It turns out to be a really bad call for the most part. It
cannibalizes your current sales because people figure it is better to go
for free than to pay for the latest. It forces you to support older
versions which means more training for technicians. It also creates a
perception that your software has no value, if you give it away for free
you can't charge for it later. Corel used to do this. One of the more
current models that is similar is Linux and some server products where
there is a free version and a supported version. If you look at how those
companies have faired, Macromedia's journey of the last few months looks
like a church picnic.

It is good to ask these things and to think out of the box, but this isn't
the way. I like the idea of being able to buy features as you go. That is
really cool. I don't know if there is any research on that, but it might be
worth looking at.
_________________________________________________________

Matt Brown                                                   Community Manager
Macromedia              (650) 481-4525       [EMAIL PROTECTED]

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