Mike,

I also agree with you, and on another list I basically showed the same
concerns as you are now. I had a heated discussion with Sean Corfield
over this as well.

Sean argued that the sales of Coldfusion are stronger than ever, however
if that is the case then why is there so few jobs?

I tried to point out the same thing you did in this post, that in
Australia that Coldfusion is not promoted to its fullest, companies
don't see it as being a strong competitor for the same reasons that you
outlined.

After not being in I.T. for a few years a was looking at getting back to
what I had missed, it took me nearly 12 months to land a coldfusion
developer position and that was because there are very few jobs. I still
keep an active eye on this market, and again tried to point this out to
Sean Corfield that how can he claim that the market is strong if there
is no push from Macromedia, and that the jobs are not there.

I argued that if there are no jobs then there is no demand for the
technology, no jobs people will not want to learn it and learn what the
market is strong in.

Macromedia has to be more active towards this market in Australia, and
maybe the rest of the world (I can only really see what it's like in
Australia) and promote it against the other languages that are out
there.

Anyway Mike, it's good to see that another long time developer is also
showing the same concerns as well.

Regards,
Andrew Scott
Technical Officer
Nusphere Pty. Ltd.
www.nusphere.com.au



-----Original Message-----
From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of Mike Kear
Sent: Wednesday, 17 November 2004 7:32 AM
To: CFAussie Mailing List
Subject: [cfaussie] Macromedia gives up on the server market in
Australia and walks away.

... is this what we're going to be reading in the not-too-distant
future?

I'm sorry for the provocative subject in this post, but I think
there's a real danger that Macromedia will depart the server market in
Australia, leaving us all high and dry.  I do hope this is not true.
If I'm mistaken and it's not true, I'll be delighted and I'll gladly
take all this back.

Oh I know that Macromedia people all say "NO NO NO!!! Cold Fusion is a
core product for us!"  but their actions dont appear to support this
-IN AUSTRALIA. (I'm not talking about other markets, they have little
or no relevance to us on a day-to-day level)  If ColdFusion is such an
important part of the strategy, where is the activity?   Perhaps
there's lots of activity, but I dont see it anywhere.

I learned last night that Macromedia in Australia have ONE person
working on new ColdFusion server installations in Australia.  ONE.
Can this possibly be true?    One guy is supposed to take on Microsoft
and PHP?  If ColdFusion is important to Macromedia in Australia, where
is the promotion?  The advertising?  Pr? Seminars?  Trade shows?
Australian MM People at user groups?  Australian MM people on CFAussie
and CF-TALK?  ColdFusion doesnt have the 'sex appeal' of the RIAs and
Flex and these new fangled things, but for most of us it's the core of
our businesses.

Few of the companies I've contacted this year have advanced to CFMX.
Most have stayed with CF5.  Who is supposed to be trading these people
up to later servers?  The distributors arent.  They dont promote
ColdFusion at all as far as I can see.  They'll gladly give you a
price if you ask for it, but that's not promotion/selling.  That's
order taking.  Who's doing selling?  If the existing customers can't
be persuaded to move to CFMX, what's the point of having another new
server?  Who is going to be trying to move the site owners to
Blackstone?

One guy??

I tried to get a business going several years ago in servers, but
Macromedia and the distributor at the time, Firmware bashed that on
the head and bluntly said I wasnt allowed.  (I tried to re-order a
subscription for a client and was told by Firmware's sales office that
resellers weren't permitted to sell subscriptions.)   Either that's
still the rule, or no one cares to offer any
help/guidance/encouragement to get me to sell servers or upgrades.
And anyway the confusion over prices between the US web site and local
pricing makes it a risky business for a reseller anyway.

So if it's not practical for resellers to sell server software,  and
Macromedia here isnt selling servers, who the hell is?   If they are
relying on the resellers to sell servers, where are the sales
briefings? The emails? The brochures in the mail?   Promotional
offers?  Marketing campaigns?  Even a paragraph or two in the IT
section of the newspapers wouldnt be hard.

I do hope I've got the wrong end of the stick here, and/or
misunderstood.  But I'd like to know just what Macromedia are doing in
Australia to develop the server market.  I've heard 'motherhood
statements' like "we're often talking to banks and major corporates
about servers".  Oh yea?  How many banks have coldfusion?  The
Commonwealth Bank and Westpac dont even support "minor technologies
like coldfusion" in their payment gateways.

What I fear is that Macromedia here in Australia are prepared to walk
away from the server business, believing it's too hard.  I fear
they're going to roll over and concede defeat and just sell the
add-ons - the flex, the flash apps, the central and the development
tools.

In which case I'm out of business too.

One of the truths of the world we live in is that nothing stays the
same. If something doesnt grow it shrinks.  If MM dont try to grow the
server business here, it's going to shrink, and all of us developers
will see our work shrink with it.

Please .. please let me be wrong.

--
Cheers
Mike Kear
Windsor, NSW, Australia
AFP Webworks
http://afpwebworks.com
.com,.net,.org domains from AUD$20/Year

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