Hi Pascal and others. This subject is very dear to me too :). Within
this I believe your effort is very interesting and sure the three
benefits that you intent to measure are of up most importance.

It seams to me that your thesis is aiming to answer the following
question:

What makes cost efficient/effective CM implementation? 

This is something as Joseph pointed that it cannot be measured
effectively (hehe - use of "effective" again) without a context. But we
can consider it from a relative detached perspective (which seams to be
you aim). In order to do this it is my humble opinion one needs at least
to reckon that the context of CM process is a content development
project (need an article about X, writers write the article, need images
and photograms, etc). A content development project has a title that
encompasses a generic objective, for instance, "Write a book about CM
Patterns".

Any project of any sort is little more then a collection of activities,
resources, and communication channels, with at least one specific
purpose or goal to achieve within a given time frame. However this is a
very general definition and it could define a project for building a
bridge, constructing an ocean liner, or landing a mission on Mars.
Therefore more specifically within this scope you need to find out what
are the common components of a content development project. They
certainly include:

* Some statement of purpose
* A list of roles that people play on the editorial process.
* People with requisite skills and experience
* Set of well bounded communication procedures
* A Set of technologies (the CMS)
* An Architecture
 
I also suggest also that you look at the benefits that you are trying to
measure not as absolute quantifiable values but as a spectrum. 

For instance, consider Quality. According to Philip Crosby's definition,
quality can be simple defined as conformance to requirements - How often
content is what is required. The question that Gerald Weinberg points
out, is, required by whom and what and according to what requirements
(an in part Joseph)?

One can split Quality into external (content readers) and internal views
(content developers and managers). These two facets of Quality are of
course related. Low internal quality makes it much, much harder to
maintain high external quality.

As examples of external and external quality point of views take the
following:

Internal Quality
----------------

*) CMS Administrators will look at quality in terms of ease of
maintenance and enhancement. 

*) Editors will look at quality in terms of compliance to standards and
convention, and the ability to deliver useful content on time. 

*) Project sponsors will look at how well the System meets their
business requirements. Does it allow them to meet a constantly changing
business environment and be proactive and be proactive in meeting the
changes that are ever present in their business market? 

*) When we add to these views of writers, designers, and support
personnel, you can see that we need to look at quality as a spectrum.
Writers and Editors view the CMS more in terms of internal quality. 

External Quality
----------------

*) Readers and business sponsors tend to view the system more in terms
of external quality.

As you can see you have internal quality at one end and external at the
other. 

I've mentioned Quality, but one can do the same for the other vectors
that you have mentioned. If you are searching for metrics within this
realm of understanding I believe that for those three vectors you need
to analyze the facilities/patterns provided by CMSs to help managers ..:

1) Coordinating Content Development & Deployment

2) Managing Content Development & Deployment

IMO all the benefits are outcomes of this the two points. This two
points are not mainly about how sophisticated the Template or Workflow
engine of a CMS is, or If it publish pages statically or dynamically or
even if the system refreshes content hourly or daily.

Hope I provided some interesting information for you to think about.
Unfortunately I have no metrics for you Pascal as I've not read still
any paper about it concerning your subject. I too look forward to read
your thesis if possible. 

Best regards,

Nuno Lopes
Independent Consultant.



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