If the Mystery Person is something in the medical field, there may be
serious liability and medical malpractices implications if there is a
website that offers medical information IN HER NAME.  You DEFINITELY
need to consult a lawyer before you do a site for her; you could put her
in serious financial and professional jeopardy with even a small
mistake.  (Hey, I work for an association of risk managers--this is not
a joke or a trivial matter.)

A website that features her as a personality may also damage her
reputation with her peers and make it harder for her to get the grants
she needs to do her work.  As odd as it may seem, it can get you in
trouble if you disseminate scientific or medical information IN THE
POPULAR SPHERE unless you do it very carefully, in a manner that's
acceptable in the world in which you do your work.  Remember what
happened to Carl Sagan, after he went on Johnny Carson, did a fancy TV
series, and wrote those popular books? His career as a serious
astronomer was over.  On the other hand, Stephen Jay Gould managed his
celebrity much more carefully, and remained a respected scientist until
his death.  In the website you want to make, can you manage her public
image so that it doesn't damage her professional life?  Do you know
enough about the sociology of scientists and medical researchers to do
this?  (My husband used to be a scientist--they are a pretty strange lot
sometimes!)

If you really want to do something about the health problem that is the
Mystery Person's field, why not do a website about that particular
health problem, with links to some of her publications or articles about
her on Oprah?  You'll want to use the proper disclaimers, of course, to
be legally safe yourself.  But a person's image is valuable--the Mystery
Person's image is valuable--and it can be easily damaged and used up.
To use someone else's image, even in a good cause, is to take something
that isn't really yours and that can damage that other person--and that
can get in the way of any good that they may have been able to do. 

--Constance Warner


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