Hi.

I spoke to the head of ABCN today and got some good feedback and assurances, so please let me know if you're open to the following: 1. A national coworking gathering this October (2010) in S.F. They already have a 3-4 day conference for about 150 people for exec suites, but would dedicate 1-2 full days toward coworking. This location seems so ideal given that SF has the most # of coworking locations, let alone Sacramento, and the entire West Coast cities that are just an hour or two away by plane. 2. The ABCN team already is organizing the conference and could accommodate us with our logistical needs (actual scope should still be clarified). 3. The coworking agenda would primarily set by us, not ABCN, as they already readily recognize that their coworking knowledge is limited.

Here are some notes from our discussion that demonstrates their experience in planning these conferences: A. 1 day won't be enough, if that's what some of you were thinking. It's important to capture the attention of all attendees across a 2+ days via social and professional activities so people feel comfortable enough to collaborate, etc. Essentially, we want to form a retreat. B. ABCN always strives for a high ROI for every single activity/ presentation, on the order of 10x the cost to attend. This ensures each attendees feels the trip/attendance was worth every penny. For us coworking people, ABCN can see a need to gauge the worthiness of a conference by a sort of ROC, return on community. What that is is up to us to determine now or later. C. ABCN estimates about $300-$450/day for most professional activities, including snacks, lunch, etc. Even though that might seem high to us coworking people, ABCN insists they almost never break even on these conferences, but know they should still have these conferences. Still, their last conference in NYC was $745, which included a gala dinner/party and open bar on some cruise. We could of course cut out the gala and/or figure out our own conference fee. D. ABCN believes coworking has really succeeded in getting interesting people to join, vs. stuffy exec center. ABCN could therefore get good speakers and sponsorships through their national contacts. E. ABCN already has something very similar to our Coworking VISA, with which members of one location can utilize another location, including reservation and payment systems. Typical exec centers earn 10x their $225/monthly dues. We could of course set out our own monthly fees, if any. We of course would NOT have to join ABCN and form some monthly dues for coworking facilities, but should WE WANT TO, it's there for us to utilize. F. As much as we like to think that coworking is entirely new or distinct, I still believe we do have enough common traits with exec centers to LEARN from what them, sort of like learning from parents/ grandparents. In fact, the exec centers thought they themselves were all so new way back when, and as a result, made mistakes that they could've easily avoided had they learned from others. Ie., they were all initially collaborative between "brands"/companies until a lot of facilities opened up next door to another and competition set in. Had they figured out how to maintain that collaboration/friendliness early on, they wouldn't have the cutthroat competition they have now.

Ok, sorry so long, but I wanted to make sure I could include all notes from our lengthy discussion.


Jerome
______________
BLANKSPACES
"work wide open"

www.blankspaces.com
5405 Wilshire Blvd (2 blocks west of La Brea)
Los Angeles, CA 90036
323.330.9505 (office)

On Feb 8, 2010, at 2:13 PM, Angel wrote:

I agree with Alex, most of my time right now is spent explaining how
coworking is different from exec. centers (since everyone here is
familiar with exec centers).  If we affiliate under that umbrella,
then it just gets messy.

On Feb 8, 11:00 am, Alex Hillman <[email protected]> wrote:
it's not uncommon for our members to be business center refugees ("I tried working at Regus...that sucked"), and we actively work to create language and activities to help people understand the difference between executive business centers and coworking. I know we are not alone in this mission.

I can't see us aligning with the goals or values of an executive business center organization, and so, I can't see us working with one. This feels like potential for serious confusion for prospective coworking communities,
and a distraction for ones that are already in progress.

Not to say it can't be done, but I'm cautious of how this takes place.

-Alex

/ah
indyhall.org
coworking in philadelphia



On Mon, Feb 8, 2010 at 12:51 PM, James Hackett <[email protected]> wrote:
I have been collaborating with the head of ABCN already. That org is a global network of exec centers. Coworking technically falls under a niche within biz centers and I've just proposed to ABCN to create a new, separate group. We utilize their experience with alliances and therefore their
infrastructure.

Any thoughts or serious objections?

Collaborating with a group like ABCN seems like a great natural fit for co-working locations Jerome. I'd love to hear/talk more and get involved.

James
Cruzio Internet

On Feb 7, 2010, at 5:06 PM, Jerome Chang wrote:

Oh. Traditional is fine. I just thought having much further discussion about a co-op would be reinventingte wheel. From what I've seen, we have two
related proposals:
   1. National org/network/co-op
   2. National conference

Forming #1 would assign the people/resources toward creating #1 and at the same time, create add'l discussions/collaborations/benefits throughout the
year regardless of the conference.

I have been collaborating with the head of ABCN already. That org is a global network of exec centers. Coworking technically falls under a niche within biz centers and I've just proposed to ABCN to create a new, separate group. We utilize their experience with alliances and therefore their
infrastructure.

Any thoughts or serious objections?

Jerome

On Feb 7, 2010, at 4:13 PM, Mike Schinkel <[email protected]>
wrote:

Sounds like a "traditional" alliance or org that services all coworking facilities. Members pitch in a monthly/yearly amount to an org that returns
them benefits, etc.

So, do you think "traditional" is good or bad?

-Mike

On Feb 7, 2010, at 4:16 PM, Jerome Chang wrote:

Sounds like a "traditional" alliance or org that services all coworking facilities. Members pitch in a monthly/yearly amount to an org that returns
them benefits, etc.

  ______________
BLANKSPACES
"work wide open"

<http://www.blankspaces.com/>www.blankspaces.com
5405 Wilshire Blvd (2 blocks west of La Brea)
Los Angeles, CA 90036
323.330.9505 (office)

On Feb 7, 2010, at 7:44 AM, Mike Schinkel wrote:

Hi all,

The first thing I thought about when I saw this topic come through was "Great, yet another expense on top of all the other expenses we have."

As some of you know we operate Ignition Alley mostly as a service to our local startup and freelance community and much less to generate a profit. Attending a conference means probably $1000+ in travel expenses and that is
not attractive.

But then I thought "This need not be like commercial conferences, it could be in run like coworking itself as a collaborative for the benefit of those who participate and not as a way for someone to make money." So at a very high level I'd like to propose the following without having worked out all
the details:

-- Create a coworking facility co-op

-- Each facility that wants to can participate in the co-op

-- The co-op runs the conference

-- Co-op members work to get sponsors

-- The co-op markets to economic development agencies, chambers of
commerce, and major corporations[1] for paid attendance

-- Co-op members get their cut of the profits which help them pay to attend
the event

Thoughts?

-Mike Schinkel
Ignition Alley Atlanta Coworking
<http://ignitionalley.com/>http://ignitionalley.com

[1] Major corporations are starting to look to the coworking model to be greener in facility use and to maximize worker/space density to cut costs.

On Feb 3, 2010, at 10:30 PM, rachel young wrote:

I think an annual coworking conference is a great idea, something dedicated to coworking, not tacked on to another event. Something where we could focus on coworking and community issues, meet each other, see one another's cities
and spaces. I'm in!

There would have to be a lot of value to it in order to bring these already
busy and stretched folks our of their spaces for a few days, though,
something that could leverage our buying power for, I dunno, office
furniture or health care benefits or travel discounts or something.
Something where we can not only have those providers/suppliers sponsor the
event to offset costs, but to provide real value that would be worth
traveling for.

I've been involved in a few organisations that are spread across multiple timezones or parts of the world, and they have decided on location in similar fashions, which is basically that host cities post their proposals
and the community votes on where it should be, perhaps one vote per
coworking facility. We can build in assurance that it won't always be in the same cities or parts of the country all the time so that people in, say, the west coast don't alwyas have to travel to the east coast. (ie, establish
general zones and ensure the annual event rotates between zones)

Anyway, I think it is certainly worth exploring, and being an event planner
I am all for it.

I put your suggested starting topics onto a wiki page (<http://coworking.pbworks.com/Coworking-Conference > http://coworking.pbworks.com/Coworking-Conference), which I think would be better to collaborate from there. I do think that this would take some time to plan out properly (and give folks some time to save up some money), so if you were thinking of escaping the winter conditions in the next few months,
then perhaps sxswi is your better option for this year.
r.

--
rachel young
<[email protected]>[email protected]
(416) 801-0196

Find us in person:
Camaraderie
102 Adelaide St E, 2nd Floor

Find us online:
 <http://camaraderie.ca/blog>camaraderie.ca/blog
<http://twitter.com/camaraderie>twitter.com/camaraderie

 <http://groups.google.com/group/coworking/t/85443a86ec7592c2>

Woodie Neiss < <[email protected]>[email protected]> Jan 30 09:49AM
   -0500

   Anyone want to get together for the first International Coworking
Community Annual Meeting in ummm let’s say a warm, sunny place like Miami? Sort of a one day event where we could discuss best practices, set some protocols for future coworking locations and formally organize ourselves so
   that we can leverage our combined power?

   Suggested topics to discuss (feel free to edit/add to/delete/etc)

   1) Keys to success

   a. pricing

   b. Serivices to offer

   2) Managing the bottom line

   a. Financing the start up

   b. Negotiating lease agreements

   c. Managing monthly expenses

   3) Marketing & PR

   a. Building awareness

   b. How to generate more buzz

   c. The power of meet-ups

   d. Leveraging your chamber of commerce

   4) Creative suggestions from some of our winning locations

   5) How to formally organize ourselves into an International
   organization

Perhaps we could all complete some surveys prior, and then present the
   results at the meeting as well?

   Regards,
   Woodie

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