Hi Susan, Your post came came at the exact right time for me as I was seeing our summer drop off as well. We see the exact same trend. Although our biggest 'season' new sign-ups tends to be in the Feb-Mar time frame.
The summer thing is kinda counterintuitive. I'd expected to see more people coming in because the kids were home from school and they'd need a place to focus. But nope. Like you I take comfort as we discover and learn to leverage this - and the other - dynamics of the business. Thank You! Kelly Brown Office Space Coworking www.officespacecoworking.com On Jun 16, 4:46 pm, Susan Evans <[email protected]> wrote: > Howdy coworkers! > > I was just running some of our membership numbers in preparation for our > "State of the Nomads" meeting here today (our version of Town Halls, member > meetings, or whatever you may dub them at your own spaces), and ran into one > of the first-ever notable trends at our coworking space and thought I'd > share! > > We apparently see either a dip or a leveling off of memberships in the > summer months each year. Some years it has been closer to June, others > closer to August, but regardless, this is our third summer running that we > are seeing a slight decline in memberships. *But I'm not batting an eye or > spending any time worrying about it.* Why? Because the other trend I see > is that membership growth goes back on the incline again in the late > summer/early fall of us. It has happened each year that we've been open, > and I have 100% confidence that it'll happen again. This doesn't mean that > Jacob and I get to slack off for the summer and give up looking for new > members, but what it does mean is that I won't go into a spiral of worry > when I see the kind of dip I see right now. This is a refreshing change > here in year 3. > > It's always incredibly exciting to learn bigger lessons after spending > several years running a coworking space! Having usable data is this > coworking space owners dream. :) I'd highly recommend that all spaces, > regardless of what software you use to run your space, track membership > levels and trends so that you can keep a watchful eye on how your membership > levels move. > > What trends do you all see at your spaces when it comes to membership > levels? > > Happy Wednesday! > > Susan > __ > Office Nomads > officenomads.com206-484-5859 -- You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/coworking?hl=en.
