Hi Kelly, I honest think that as space owners we should be proactive rather than reactive and we should look at our data and say to ourselves, "there's an obvious seasonal trend (that is not isolated to just one city) and we should try to talk about implementing extra Community Drivers that incentivize existing members to want to stay longer and new members to make some money and work smarter."
Again, I think my earlier post,"Serious Question to Space Owners Re: Community Drivers --- What do you do/ offer to keep members coming back and wanting to stay???", is relevant to solving the issues of this post.... What can we be doing or begin offering that's different? Anyone.... On Thu, Jun 17, 2010 at 2:02 AM, Kelly Brown < [email protected]> wrote: > Hi Susan, > Your post came came at the exact right time for me as I was seeing our > summer drop off as well. We see the exact same trend. Although our > biggest 'season' new sign-ups tends to be in the Feb-Mar time frame. > > The summer thing is kinda counterintuitive. I'd expected to see more > people coming in because the kids were home from school and they'd > need a place to focus. But nope. > > Like you I take comfort as we discover and learn to leverage this - > and the other - dynamics of the business. > > Thank You! > > Kelly Brown > Office Space Coworking > www.officespacecoworking.com > > On Jun 16, 4:46 pm, Susan Evans <[email protected]> wrote: > > Howdy coworkers! > > > > I was just running some of our membership numbers in preparation for our > > "State of the Nomads" meeting here today (our version of Town Halls, > member > > meetings, or whatever you may dub them at your own spaces), and ran into > one > > of the first-ever notable trends at our coworking space and thought I'd > > share! > > > > We apparently see either a dip or a leveling off of memberships in the > > summer months each year. Some years it has been closer to June, others > > closer to August, but regardless, this is our third summer running that > we > > are seeing a slight decline in memberships. *But I'm not batting an eye > or > > spending any time worrying about it.* Why? Because the other trend I > see > > is that membership growth goes back on the incline again in the late > > summer/early fall of us. It has happened each year that we've been open, > > and I have 100% confidence that it'll happen again. This doesn't mean > that > > Jacob and I get to slack off for the summer and give up looking for new > > members, but what it does mean is that I won't go into a spiral of worry > > when I see the kind of dip I see right now. This is a refreshing change > > here in year 3. > > > > It's always incredibly exciting to learn bigger lessons after spending > > several years running a coworking space! Having usable data is this > > coworking space owners dream. :) I'd highly recommend that all spaces, > > regardless of what software you use to run your space, track membership > > levels and trends so that you can keep a watchful eye on how your > membership > > levels move. > > > > What trends do you all see at your spaces when it comes to membership > > levels? > > > > Happy Wednesday! > > > > Susan > > __ > > Office Nomads > > officenomads.com206-484-5859 > > -- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > [email protected]<coworking%[email protected]> > . > For more options, visit this group at > http://groups.google.com/group/coworking?hl=en. > > -- -- Thank you for your support. Sincerely Green, Yeves R. Perez, CEO + CGO EINI, Inc. a. 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