Wow, Thank you Kent for those wonderful ideas! I would make a great space owner...
BTW - Do you have any thoughts you can spare on my new post: Serious Question to Space Owners Re: Community Drivers --- What do you do/ offer to keep members coming back and wanting to stay??? On Wed, Jun 16, 2010 at 10:38 PM, Kent Lockart <[email protected]>wrote: > Susan, > > Data, Data, Data. I'm a true believer in it's value. Do you do any type > of exit interview for departing members? Do they permanently leave or just > go on hiatus? > > Many businesses have more flex hours over the summer, people go on extended > vacations or your members may have school aged children who need more > in-home attention over the summer months during their school vacation (so > they stay at home instead of paying for childcare). Keeping documentation > and trending information from exit interviews might help you to understand > the reasons for their departure and your dip. It might also give you the > information you need to keep them as clients; perhaps by offering additional > options to your memberships that are more aligned with their needs during > the summer months. > > Another thought about departing members, they are potential advocates, if > they had a great experience. An exit interview would provide you the > information you need to address "reasons for departure" issues. It also > could help secure them as "rebound" members, people who will return when > life/work issues change in favor of coworking again. > > Do you have an alumni organization for ex-Nomads? Many businesses are > continuing their relationships with ex's because of the strong advocacy they > can provide and because the community feels a loss when regular members > suddenly depart (often without notice or a goodbye party). Coworking > communities can celebrate people moving on and keep them as alumni in the > community. > > I'm a coworking owner wantabee and just had some random thought about your > data and dip trend. Hope these thought provide some value. > > Kent > > [email protected] > > > On Jun 16, 2010, at 1:46 PM, Susan Evans wrote: > > Howdy coworkers! > > I was just running some of our membership numbers in preparation for our > "State of the Nomads" meeting here today (our version of Town Halls, member > meetings, or whatever you may dub them at your own spaces), and ran into one > of the first-ever notable trends at our coworking space and thought I'd > share! > > We apparently see either a dip or a leveling off of memberships in the > summer months each year. Some years it has been closer to June, others > closer to August, but regardless, this is our third summer running that we > are seeing a slight decline in memberships. *But I'm not batting an eye or > spending any time worrying about it.* Why? Because the other trend I see > is that membership growth goes back on the incline again in the late > summer/early fall of us. It has happened each year that we've been open, > and I have 100% confidence that it'll happen again. This doesn't mean that > Jacob and I get to slack off for the summer and give up looking for new > members, but what it does mean is that I won't go into a spiral of worry > when I see the kind of dip I see right now. This is a refreshing change > here in year 3. > > It's always incredibly exciting to learn bigger lessons after spending > several years running a coworking space! Having usable data is this > coworking space owners dream. :) I'd highly recommend that all spaces, > regardless of what software you use to run your space, track membership > levels and trends so that you can keep a watchful eye on how your membership > levels move. > > What trends do you all see at your spaces when it comes to membership > levels? > > Happy Wednesday! > > Susan > __ > Office Nomads > officenomads.com > 206-484-5859 > > > -- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > [email protected]. > For more options, visit this group at > http://groups.google.com/group/coworking?hl=en. > > > -- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > [email protected]<coworking%[email protected]> > . > For more options, visit this group at > http://groups.google.com/group/coworking?hl=en. > -- -- Thank you for your support. 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