Hey hey everyone, I hope you're all having a lovely Friday! I'm curious what processes people have developed for funneling new members from their first interaction to signup. To date, I've taken a largely hands-off approach that looks something like this:
1. Encourage people to visit the space before signing up 2. When they get here, give them a tour and get to know them as well as possible. Before parting ways, direct them to a web page where they can pay for a day pass or sign up for membership 3. Let them decide for themselves how to proceed from there We haven't really sold people on membership, leaving the signup buttons visible on our public site for anyone to find and use. I feared this would get us into trouble with people signing up who haven't visited and don't understand, but that's been minimal. What I'm more concerned about is the flow of the process and whether there are better ways to guide people through it. I don't want the onboarding of every new member to be too labor intensive an effort, but I feel like it can always be done better. What practices have you all found to be good or bad when refining this process? Cheers, Tony --- New Work City Site <http://nwc.co/> | Twitter <http://twitter.com/nwc> | Newsletter<http://nwc.co/newsletter> -- You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/coworking?hl=en.
