Wow, I don't really "know" Alex, but that sounds so "Alex!" I love
this process. :-)

Toni

On Mar 30, 2:42 pm, Tom Brandt <[email protected]> wrote:
> We (Workantile) use a process we shamelessly stole from IndyHall. Potential
> members visit the space, take a tour where we explain what we are (a
> community) and what are not (desk rental), and then have them do a week
> trial. At the end of the week, assuming that they decide that Workantile is
> for them, they need to turn in a card with signatures of three members whom
> they have gotten to know. Once the community manager has talked the three
> people and there are no red flags, they get an emailed invite directing
> them to a website where they can sign up with a credit card. After that,
> they get an rfid chip that opens the door.
>
> Since we have started this process, we have not had anyone join who does
> not belong here. They are also committed to the community because they have
> invested some time and effort into joining. Before we started doing this,
> we had a few people join who really did not fit in, or did not have much of
> a commitment to the community.
>
>
>
>
>
>
>
>
>
> On Fri, Mar 30, 2012 at 3:26 PM, Tony Bacigalupo <[email protected]> wrote:
> > Hey hey everyone, I hope you're all having a lovely Friday!
>
> > I'm curious what processes people have developed for funneling new members
> > from their first interaction to signup. To date, I've taken a largely
> > hands-off approach that looks something like this:
>
> > 1. Encourage people to visit the space before signing up
> > 2. When they get here, give them a tour and get to know them as well as
> > possible. Before parting ways, direct them to a web page where they can pay
> > for a day pass or sign up for membership
> > 3. Let them decide for themselves how to proceed from there
>
> > We haven't really sold people on membership, leaving the signup buttons
> > visible on our public site for anyone to find and use. I feared this would
> > get us into trouble with people signing up who haven't visited and don't
> > understand, but that's been minimal. What I'm more concerned about is the
> > flow of the process and whether there are better ways to guide people
> > through it.
>
> > I don't want the onboarding of every new member to be too labor intensive
> > an effort, but I feel like it can always be done better.
>
> > What practices have you all found to be good or bad when refining this
> > process?
>
> > Cheers,
> > Tony
> > ---
> > New Work City
> > Site <http://nwc.co/> | Twitter <http://twitter.com/nwc> | 
> > Newsletter<http://nwc.co/newsletter>
>
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> --
> twb
> member, Workantile <http://workantile.com/>
> @twbrandt

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