We (Workantile) use a process we shamelessly stole from IndyHall. Potential members visit the space, take a tour where we explain what we are (a community) and what are not (desk rental), and then have them do a week trial. At the end of the week, assuming that they decide that Workantile is for them, they need to turn in a card with signatures of three members whom they have gotten to know. Once the community manager has talked the three people and there are no red flags, they get an emailed invite directing them to a website where they can sign up with a credit card. After that, they get an rfid chip that opens the door.
Since we have started this process, we have not had anyone join who does not belong here. They are also committed to the community because they have invested some time and effort into joining. Before we started doing this, we had a few people join who really did not fit in, or did not have much of a commitment to the community. On Fri, Mar 30, 2012 at 3:26 PM, Tony Bacigalupo <[email protected]> wrote: > Hey hey everyone, I hope you're all having a lovely Friday! > > I'm curious what processes people have developed for funneling new members > from their first interaction to signup. To date, I've taken a largely > hands-off approach that looks something like this: > > 1. Encourage people to visit the space before signing up > 2. When they get here, give them a tour and get to know them as well as > possible. Before parting ways, direct them to a web page where they can pay > for a day pass or sign up for membership > 3. Let them decide for themselves how to proceed from there > > We haven't really sold people on membership, leaving the signup buttons > visible on our public site for anyone to find and use. I feared this would > get us into trouble with people signing up who haven't visited and don't > understand, but that's been minimal. What I'm more concerned about is the > flow of the process and whether there are better ways to guide people > through it. > > I don't want the onboarding of every new member to be too labor intensive > an effort, but I feel like it can always be done better. > > What practices have you all found to be good or bad when refining this > process? > > Cheers, > Tony > --- > New Work City > Site <http://nwc.co/> | Twitter <http://twitter.com/nwc> | > Newsletter<http://nwc.co/newsletter> > > -- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > [email protected]. > For more options, visit this group at > http://groups.google.com/group/coworking?hl=en. > -- twb member, Workantile <http://workantile.com/> @twbrandt -- You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/coworking?hl=en.
