There are elements to what Workantile is doing that are similar to what we do, but I think there's a couple of important differences that I wanted to point out so as to not confuse people
1) We don't do free trials, especially not a week: http://dangerouslyawesome.com/2010/06/a-case-against-free-trial-coworking/ 2) Our 3 signature model is to get keys, only. The purpose of this model isn't to keep anybody "out", as openness is one of our core values (see http://dangerouslyawesome.com/2011/08/coworking-core-values-3-of-5-openness/). Instead, it's a reminder to the person who's getting the signatures that they need to get to know people to make the most of Indy Hall and it's a reminder to the 3 people giving the signatures that it's everyone's responsibility to watch everyone's back. A bit more about how our onboarding does work: - The tour Adam gives focuses on showing people examples of how Indy Hall works, a mix of functions and interactions. - We get paperwork out of the way and focus on making sure people are acclimated and can get right to work. - Our drop-in day rate is the same price as our basic membership ($25), this is very much on purpose. - Our conversion rate to at least basic membership is 2:1. For every two daily drop-ins, we gain a member. - If you sign up for any level of membership, we waive the drop-in day rate. This avoids "free trial" woes mentioned above as it's only free if you actually sign up. - Our "end of day" workflow is more hands on than directing them to a web page. We ask them directly if they're interested in a membership. If no, we ask why not. If yes, we take their contact information and start our onboarding process which is all over email. It includes their first invoice, a welcome letter, and an invitation to our discussion list. -Alex -- /ah indyhall.org coworking in philadelphia On Friday, March 30, 2012 at 3:42 PM, Tom Brandt wrote: > We (Workantile) use a process we shamelessly stole from IndyHall. Potential > members visit the space, take a tour where we explain what we are (a > community) and what are not (desk rental), and then have them do a week > trial. At the end of the week, assuming that they decide that Workantile is > for them, they need to turn in a card with signatures of three members whom > they have gotten to know. Once the community manager has talked the three > people and there are no red flags, they get an emailed invite directing them > to a website where they can sign up with a credit card. After that, they get > an rfid chip that opens the door. > > Since we have started this process, we have not had anyone join who does not > belong here. They are also committed to the community because they have > invested some time and effort into joining. Before we started doing this, we > had a few people join who really did not fit in, or did not have much of a > commitment to the community. > > On Fri, Mar 30, 2012 at 3:26 PM, Tony Bacigalupo <[email protected] > (mailto:[email protected])> wrote: > > Hey hey everyone, I hope you're all having a lovely Friday! > > I'm curious what processes people have developed for funneling new members > > from their first interaction to signup. To date, I've taken a largely > > hands-off approach that looks something like this: > > > > 1. Encourage people to visit the space before signing up > > 2. When they get here, give them a tour and get to know them as well as > > possible. Before parting ways, direct them to a web page where they can pay > > for a day pass or sign up for membership > > 3. Let them decide for themselves how to proceed from there > > > > We haven't really sold people on membership, leaving the signup buttons > > visible on our public site for anyone to find and use. I feared this would > > get us into trouble with people signing up who haven't visited and don't > > understand, but that's been minimal. What I'm more concerned about is the > > flow of the process and whether there are better ways to guide people > > through it. > > > > I don't want the onboarding of every new member to be too labor intensive > > an effort, but I feel like it can always be done better. > > > > What practices have you all found to be good or bad when refining this > > process? > > > > Cheers, > > Tony > > --- > > New Work City > > Site (http://nwc.co/) | Twitter (http://twitter.com/nwc) | Newsletter > > (http://nwc.co/newsletter) > > > > -- > > You received this message because you are subscribed to the Google Groups > > "Coworking" group. > > To post to this group, send email to [email protected] > > (mailto:[email protected]). > > To unsubscribe from this group, send email to > > [email protected] > > (mailto:coworking%[email protected]). > > For more options, visit this group at > > http://groups.google.com/group/coworking?hl=en. > > > > > -- > twb > member, Workantile (http://workantile.com/) > @twbrandt > > -- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To post to this group, send email to [email protected] > (mailto:[email protected]). > To unsubscribe from this group, send email to > [email protected] > (mailto:[email protected]). > For more options, visit this group at > http://groups.google.com/group/coworking?hl=en. -- You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/coworking?hl=en.
