> Looking at our own membership levels (we have full time, 3 days/week, 1 > day/week, 1 day/month), far and away the highest churn rates are in that 1 > day/week level. 40% of all cancelations we’ve had are from that level.
1 day a week churns more than 1 day a month. That’s a pretty HUGE clue about what the problem is. -Alex ------------------ The #1 mistake in community building is doing it by yourself. Join the list: http://coworkingweekly.com Listen to the podcast: http://listen.coworkingweekly.com On Fri, Feb 6, 2015 at 4:29 PM, Andy Soell <aso...@gmail.com> wrote: > I think there's a great deal of truth here, and I'm really curious about > other space's approaches to different membership levels (we're getting way > off topic here, but whatever). I think Jerome is absolutely right that it's > much harder to keep a part timer on board, probably due to their lack of > commitment and the fact that they just by nature of their membership aren't > around very much. At the same time, I also completely believe that a good > community is a diverse community, and that includes an even distribution of > people across different membership levels. > Looking at our own membership levels (we have full time, 3 days/week, 1 > day/week, 1 day/month), far and away the highest churn rates are in that 1 > day/week level. 40% of all cancelations we've had are from that level. I'm > not sure what—if anything—is to be done about it, but I'm curious what > people have found useful in keeping people coming back who aren't coming > every day. I like offering once-a-week memberships, because I really think > everyone needs to get out of the house at least once a week, but it seems > like that's the level at which people eventually forget about the coworking > space and just drop off the face of the earth. > On Friday, January 30, 2015 at 11:18:22 AM UTC-5, Jerome wrote: >> >> I think the below typically applies to smaller coworking spaces. >> Well, let me rephrase: >> the below is required for smaller spaces >> larger spaces does not need to follow the below rule; BUT, should they, >> yes, I agree that the below would be ideal. >> >> That said, from my experience of being in the trenches for now, 7 years, I >> can comfortably say that recruiting full-timers is MUCH easier than >> part-timers. >> Part-timers have to me, seem only part-ly motivated to join, whether due to >> (1) they don’t want to spend $; >> (2) they’re so attached with their status quo of their home office; >> (3) their interest is so 50/50 fickle, any little thing can wane their >> interest. >> Also, if you were to spend, say, 1 hour per new part-timer member, between >> the tour, follow-up(s), onboarding…to yield $100, and your goal is 10 >> members, then you’ll spend 10 hours for those “sales”. >> If you were to spend, say, the same 1 hour per new full-timer to yield >> $300, then you’d only need to spend a little over 3 hours for those “sales”. >> The spread worsens if you seek $10k, or $20k. The very same many >> DIY/automated billing and other admin procedures you’ve focused to >> minimize, is being offset by exponentially more labor time to sell, or >> “cost of sales”. >> >> Is that the reason why exec suites probably only ‘rent’ full-time office >> spaces? Yes. Same efforts that yield way more $ revenue. >> Is there a better mix between the below strategy and exec suites? Yes. And >> that will depend upon how you operate, your demographics, your size space, >> etc. >> >> >> *JEROME CHANG* >> >> *WEST: Santa Monica* >> 1450 2nd Street (@Broadway) | Santa Monica CA 90401 >> ph: (310) 526-2255 >> >> *CENTRAL: Mid-Wilshire* >> 5405 Wilshire Blvd (2 blocks west of La Brea) | Los Angeles CA 90036 >> ph: (323) 330-9505 >> >> *EAST: Downtown* >> 529 S. Broadway, Suite 4000 (@Pershing Square) | Los Angeles CA 90013 >> ph: (213) 550-2235 >> >> >> <http://www.yelp.com/biz/blankspaces-los-angeles> >> <https://twitter.com/BLANKSPACES> >> <https://www.facebook.com/pages/BLANKSPACES/132257631339> >> <https://www.facebook.com/pages/BLANKSPACES/132257631339> >> <http://www.linkedin.com/company/blankspaces?trk=top_nav_home> >> <http://vimeo.com/blankspaces> >> <http://vimeo.com/blankspaces> >> On Jan 30, 2015, at 6:11 AM, rachel young <rac...@camaraderie.ca >> <javascript:>> wrote: >> >> I'll add another item to Jonathan\s list: >> >> 4 - Less diversity. 100 members with a flex or part time membership is 3x >> as many different occupations, passions, life experiences, and hobbies than >> 35 members with a full time membership, so the mix of people that members >> interact with will be much less with full time people packed in, but you >> can cap the number of full time members and ensure there are more part time >> or flex to make that diversity even more apparent and effective. >> >> We have three membership levels: lite, part time, and full time. I always >> aim for a mix of approximately 30%, 50%, 20%, respectively, with no cap on >> daypass users or non-space usage memberships (virtual/non-space usage >> network membership only). >> r. >> >> >> >> >> *____________________rachel young*rac...@camaraderie.ca <javascript:> >> >> *We're located at 2241 Dundas St W, 3rd floor* >> *(between Bloor and Roncesvalles)* >> >> *Chat with me *via 10KCoffees >> <http://t.signaledue.com/e1t/c/5/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XZs1qwymMW5wLM1s8rBvDjF51mVDt7mBxf5z9bGz03?t=http%3A%2F%2Fwww.tenthousandcoffees.com%2Fprofile%2Frachel-young&si=5437397447737344&pi=86732968-f3b7-4c9d-93d9-049ee0b7d3d5> >> >> *Find us online:* >> Website/blog >> <http://t.signaledue.com/e1t/c/5/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XZs1qwymMW5wLM1s8rBvDjF51mVDt7mBxf5z9bGz03?t=http%3A%2F%2Fcamaraderie.ca%2F&si=5437397447737344&pi=86732968-f3b7-4c9d-93d9-049ee0b7d3d5> >> and Newsletter >> <http://t.signaledue.com/e1t/c/5/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XZs1qwymMW5wLM1s8rBvDjF51mVDt7mBxf5z9bGz03?t=http%3A%2F%2Fbit.ly%2Fcamaraderienewsletter&si=5437397447737344&pi=86732968-f3b7-4c9d-93d9-049ee0b7d3d5> >> , Twitter >> <http://t.signaledue.com/e1t/c/5/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XZs1qwymMW5wLM1s8rBvDjF51mVDt7mBxf5z9bGz03?t=http%3A%2F%2Ftwitter.com%2Fcamaraderie&si=5437397447737344&pi=86732968-f3b7-4c9d-93d9-049ee0b7d3d5> >> , >> Facebook >> <http://t.signaledue.com/e1t/c/5/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XZs1qwymMW5wLM1s8rBvDjF51mVDt7mBxf5z9bGz03?t=http%3A%2F%2Fbit.ly%2F9zv3Fx&si=5437397447737344&pi=86732968-f3b7-4c9d-93d9-049ee0b7d3d5> >> , Google+ >> <http://t.signaledue.com/e1t/c/5/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XZs1qwymMW5wLM1s8rBvDjF51mVDt7mBxf5z9bGz03?t=http%3A%2F%2Fbit.ly%2FCamaraderiePlus&si=5437397447737344&pi=86732968-f3b7-4c9d-93d9-049ee0b7d3d5> >> , Yelp >> <http://t.signaledue.com/e1t/c/5/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XZs1qwymMW5wLM1s8rBvDjF51mVDt7mBxf5z9bGz03?t=http%3A%2F%2Fbit.ly%2FCamaraderieYelp&si=5437397447737344&pi=86732968-f3b7-4c9d-93d9-049ee0b7d3d5>, >> >> and LinkedIn >> <http://t.signaledue.com/e1t/c/5/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XZs1qwymMW5wLM1s8rBvDjF51mVDt7mBxf5z9bGz03?t=http%3A%2F%2Fbit.ly%2FCamaraderieGroup&si=5437397447737344&pi=86732968-f3b7-4c9d-93d9-049ee0b7d3d5> >> >> We're a proud member of CoworkingToronto >> <http://t.signaledue.com/e1t/c/5/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XZs1qwymMW5wLM1s8rBvDjF51mVDt7mBxf5z9bGz03?t=http%3A%2F%2Fwww.coworkingtoronto.ca%2F&si=5437397447737344&pi=86732968-f3b7-4c9d-93d9-049ee0b7d3d5> >> , >> CoworkingOntario >> <http://t.signaledue.com/e1t/c/5/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XZs1qwymMW5wLM1s8rBvDjF51mVDt7mBxf5z9bGz03?t=http%3A%2F%2Fcoworkingontario.ca%2F&si=5437397447737344&pi=86732968-f3b7-4c9d-93d9-049ee0b7d3d5>, >> >> and CoworkingCanada >> <http://t.signaledue.com/e1t/c/5/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XZs1qwymMW5wLM1s8rBvDjF51mVDt7mBxf5z9bGz03?t=http%3A%2F%2Fwww.coworkingcanada.ca%2F&si=5437397447737344&pi=86732968-f3b7-4c9d-93d9-049ee0b7d3d5> >> ! >> >> >> On 30 January 2015 at 05:42, <jonathan...@gmail.com <javascript:>> wrote: >> >>> Many full-time members with permanent desks is absolutely a problem. >>> >>> We limit to a maximum of 40% of desks for full-timers. If you go too far >>> above that there are at least three common problems: >>> 1) Part-time / flexible members don't feel like they have a significant >>> sense of ownership of the space. They are more inclined to feel like second >>> class citizens using spare desks. They then don't participate in the >>> community as much and that magnifies all sorts of other problems. >>> 2) Revenue becomes less predictable. I'd rather have 100 people paying >>> $100 per month than 35 people paying $300. >>> 3) The space becomes less flexible. It's much more difficult moving a >>> permanent member's desk for a weekend or evening community activity. >>> >>> Hope that helps, >>> >>> Jon >>> >>> — >>> Jonathan Markwell >>> >>> Follow my adventures in space, time and code: >>> http://jot.is/sustainablyindy >>> >>> The Skiff: Brighton Coworking Community http://jot.is/sharing-space >>> Coder Founders: Digital Product Consultancy http://jot.is/investing-time >>> CoGrid: Meeting Room Booking Software http://jot.is/writing-code >>> >>> +44 (0)7766 021 485 >>> skype: jlmarkwell | twitter: http://twitter.com/jot >>> >>> >>> On Fri, Jan 30, 2015 at 10:05 AM, Marius Amado-Alves <amado...@gmail.com >>> <javascript:>> wrote: >>> >>>> "Too many full time members, not enough flex (or some variation on >>>> flex)." >>>> >>>> Er... many fulltimers is a *problem*?!?!? >>>> >>>> >>>> -- >>>> Visit this forum on the web at http://discuss.coworking.com >>>> --- >>>> You received this message because you are subscribed to the Google >>>> Groups "Coworking" group. >>>> To unsubscribe from this group and stop receiving emails from it, send >>>> an email to coworking+...@googlegroups.com <javascript:>. >>>> For more options, visit https://groups.google.com/d/optout. >>>> >>> >>> >>> -- >>> Visit this forum on the web at http://discuss.coworking.com >>> --- >>> You received this message because you are subscribed to the Google Groups >>> "Coworking" group. >>> To unsubscribe from this group and stop receiving emails from it, send an >>> email to coworking+...@googlegroups.com <javascript:>. >>> For more options, visit https://groups.google.com/d/optout. >>> >> >> >> -- >> Visit this forum on the web at http://discuss.coworking.com >> --- >> You received this message because you are subscribed to the Google Groups >> "Coworking" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to coworking+...@googlegroups.com <javascript:>. >> For more options, visit https://groups.google.com/d/optout. >> >> >> > -- > Visit this forum on the web at http://discuss.coworking.com > --- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to coworking+unsubscr...@googlegroups.com. > For more options, visit https://groups.google.com/d/optout. -- Visit this forum on the web at http://discuss.coworking.com --- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to coworking+unsubscr...@googlegroups.com. For more options, visit https://groups.google.com/d/optout.
