> > *> Looking at our own membership levels (we have full time, 3 days/week, 1 > day/week, 1 day/month), far and away the highest churn rates are in that 1 > day/week level. 40% of all cancelations we’ve had are from that level. * > 1 day a week churns *more* than 1 day a month. That’s a pretty HUGE clue > about what the problem is.
I'm curious what percentage of your membership is on that 1 day/week plan. When we opened, we didn't have that level, but people wanted to join at that level, so we created it. We've consistently had between 40-50% of members on our 5 days/month level (it's easier to bill as days per month, and more flexible for the member). I'd expect the percentage of churn to reflect the percentage of membership, but now you're giving me homework to do this weekend and further break down my churn stats by membership tier to see if that holds true. --- Glen Ferguson Cowork Frederick 122 E Patrick St Frederick, MD 21701-5630 +1 (301) 732-5165 www.coworkfrederick.com @CoworkFrederick <http://twitter.com/CoworkFrederick> On Fri, Feb 6, 2015 at 4:58 PM, Alex Hillman <dangerouslyawes...@gmail.com> wrote: > *> Looking at our own membership levels (we have full time, 3 days/week, 1 > day/week, 1 day/month), far and away the highest churn rates are in that 1 > day/week level. 40% of all cancelations we’ve had are from that level. * > > 1 day a week churns *more* than 1 day a month. That’s a pretty HUGE clue > about what the problem is. > > -Alex > > ------------------ > *The #1 mistake in community building is doing it by yourself.* > Join the list: http://coworkingweekly.com > Listen to the podcast: http://listen.coworkingweekly.com > > > > On Fri, Feb 6, 2015 at 4:29 PM, Andy Soell <aso...@gmail.com> wrote: > >> I think there's a great deal of truth here, and I'm really curious about >> other space's approaches to different membership levels (we're getting way >> off topic here, but whatever). I think Jerome is absolutely right that it's >> much harder to keep a part timer on board, probably due to their lack of >> commitment and the fact that they just by nature of their membership aren't >> around very much. At the same time, I also completely believe that a good >> community is a diverse community, and that includes an even distribution of >> people across different membership levels. >> >> Looking at our own membership levels (we have full time, 3 days/week, 1 >> day/week, 1 day/month), far and away the highest churn rates are in that 1 >> day/week level. 40% of all cancelations we've had are from that level. I'm >> not sure what—if anything—is to be done about it, but I'm curious what >> people have found useful in keeping people coming back who aren't coming >> every day. I like offering once-a-week memberships, because I really think >> everyone needs to get out of the house at least once a week, but it seems >> like that's the level at which people eventually forget about the coworking >> space and just drop off the face of the earth. >> >> On Friday, January 30, 2015 at 11:18:22 AM UTC-5, Jerome wrote: >>> >>> I think the below typically applies to smaller coworking spaces. >>> Well, let me rephrase: >>> the below is required for smaller spaces >>> larger spaces does not need to follow the below rule; BUT, should >>> they, yes, I agree that the below would be ideal. >>> >>> That said, from my experience of being in the trenches for now, 7 years, >>> I can comfortably say that recruiting full-timers is MUCH easier than >>> part-timers. >>> Part-timers have to me, seem only part-ly motivated to join, whether due >>> to >>> (1) they don’t want to spend $; >>> (2) they’re so attached with their status quo of their home office; >>> (3) their interest is so 50/50 fickle, any little thing can wane their >>> interest. >>> Also, if you were to spend, say, 1 hour per new part-timer member, >>> between the tour, follow-up(s), onboarding…to yield $100, and your goal is >>> 10 members, then you’ll spend 10 hours for those “sales”. >>> If you were to spend, say, the same 1 hour per new full-timer to yield >>> $300, then you’d only need to spend a little over 3 hours for those “sales”. >>> The spread worsens if you seek $10k, or $20k. The very same many >>> DIY/automated billing and other admin procedures you’ve focused to >>> minimize, is being offset by exponentially more labor time to sell, or >>> “cost of sales”. >>> >>> Is that the reason why exec suites probably only ‘rent’ full-time office >>> spaces? Yes. Same efforts that yield way more $ revenue. >>> Is there a better mix between the below strategy and exec suites? Yes. >>> And that will depend upon how you operate, your demographics, your size >>> space, etc. >>> >>> >>> *JEROME CHANG* >>> >>> *WEST: Santa Monica* >>> 1450 2nd Street (@Broadway) | Santa Monica CA 90401 >>> ph: (310) 526-2255 >>> >>> *CENTRAL: Mid-Wilshire* >>> 5405 Wilshire Blvd (2 blocks west of La Brea) | Los Angeles CA 90036 >>> ph: (323) 330-9505 >>> >>> *EAST: Downtown* >>> 529 S. Broadway, Suite 4000 (@Pershing Square) | Los Angeles CA 90013 >>> ph: (213) 550-2235 >>> >>> >>> <http://www.yelp.com/biz/blankspaces-los-angeles> >>> <https://twitter.com/BLANKSPACES> >>> <https://www.facebook.com/pages/BLANKSPACES/132257631339> >>> <https://www.facebook.com/pages/BLANKSPACES/132257631339> >>> <http://www.linkedin.com/company/blankspaces?trk=top_nav_home> >>> <http://vimeo.com/blankspaces> >>> <http://vimeo.com/blankspaces> >>> On Jan 30, 2015, at 6:11 AM, rachel young <rac...@camaraderie.ca> wrote: >>> >>> I'll add another item to Jonathan\s list: >>> >>> 4 - Less diversity. 100 members with a flex or part time membership is >>> 3x as many different occupations, passions, life experiences, and hobbies >>> than 35 members with a full time membership, so the mix of people that >>> members interact with will be much less with full time people packed in, >>> but you can cap the number of full time members and ensure there are more >>> part time or flex to make that diversity even more apparent and effective. >>> >>> We have three membership levels: lite, part time, and full time. I >>> always aim for a mix of approximately 30%, 50%, 20%, respectively, with no >>> cap on daypass users or non-space usage memberships (virtual/non-space >>> usage network membership only). >>> r. >>> >>> >>> >>> >>> *____________________rachel young*rac...@camaraderie.ca >>> >>> *We're located at 2241 Dundas St W, 3rd floor* >>> *(between Bloor and Roncesvalles)* >>> >>> *Chat with me *via 10KCoffees >>> <http://t.signaledue.com/e1t/c/5/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XZs1qwymMW5wLM1s8rBvDjF51mVDt7mBxf5z9bGz03?t=http%3A%2F%2Fwww.tenthousandcoffees.com%2Fprofile%2Frachel-young&si=5437397447737344&pi=86732968-f3b7-4c9d-93d9-049ee0b7d3d5> >>> >>> *Find us online:* >>> Website/blog >>> <http://t.signaledue.com/e1t/c/5/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XZs1qwymMW5wLM1s8rBvDjF51mVDt7mBxf5z9bGz03?t=http%3A%2F%2Fcamaraderie.ca%2F&si=5437397447737344&pi=86732968-f3b7-4c9d-93d9-049ee0b7d3d5> >>> and Newsletter >>> <http://t.signaledue.com/e1t/c/5/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XZs1qwymMW5wLM1s8rBvDjF51mVDt7mBxf5z9bGz03?t=http%3A%2F%2Fbit.ly%2Fcamaraderienewsletter&si=5437397447737344&pi=86732968-f3b7-4c9d-93d9-049ee0b7d3d5> >>> , Twitter >>> <http://t.signaledue.com/e1t/c/5/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XZs1qwymMW5wLM1s8rBvDjF51mVDt7mBxf5z9bGz03?t=http%3A%2F%2Ftwitter.com%2Fcamaraderie&si=5437397447737344&pi=86732968-f3b7-4c9d-93d9-049ee0b7d3d5> >>> , >>> Facebook >>> <http://t.signaledue.com/e1t/c/5/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XZs1qwymMW5wLM1s8rBvDjF51mVDt7mBxf5z9bGz03?t=http%3A%2F%2Fbit.ly%2F9zv3Fx&si=5437397447737344&pi=86732968-f3b7-4c9d-93d9-049ee0b7d3d5> >>> , Google+ >>> <http://t.signaledue.com/e1t/c/5/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XZs1qwymMW5wLM1s8rBvDjF51mVDt7mBxf5z9bGz03?t=http%3A%2F%2Fbit.ly%2FCamaraderiePlus&si=5437397447737344&pi=86732968-f3b7-4c9d-93d9-049ee0b7d3d5> >>> , Yelp >>> <http://t.signaledue.com/e1t/c/5/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XZs1qwymMW5wLM1s8rBvDjF51mVDt7mBxf5z9bGz03?t=http%3A%2F%2Fbit.ly%2FCamaraderieYelp&si=5437397447737344&pi=86732968-f3b7-4c9d-93d9-049ee0b7d3d5>, >>> and LinkedIn >>> <http://t.signaledue.com/e1t/c/5/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XZs1qwymMW5wLM1s8rBvDjF51mVDt7mBxf5z9bGz03?t=http%3A%2F%2Fbit.ly%2FCamaraderieGroup&si=5437397447737344&pi=86732968-f3b7-4c9d-93d9-049ee0b7d3d5> >>> >>> We're a proud member of CoworkingToronto >>> <http://t.signaledue.com/e1t/c/5/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XZs1qwymMW5wLM1s8rBvDjF51mVDt7mBxf5z9bGz03?t=http%3A%2F%2Fwww.coworkingtoronto.ca%2F&si=5437397447737344&pi=86732968-f3b7-4c9d-93d9-049ee0b7d3d5> >>> , >>> CoworkingOntario >>> <http://t.signaledue.com/e1t/c/5/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XZs1qwymMW5wLM1s8rBvDjF51mVDt7mBxf5z9bGz03?t=http%3A%2F%2Fcoworkingontario.ca%2F&si=5437397447737344&pi=86732968-f3b7-4c9d-93d9-049ee0b7d3d5>, >>> and CoworkingCanada >>> <http://t.signaledue.com/e1t/c/5/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XZs1qwymMW5wLM1s8rBvDjF51mVDt7mBxf5z9bGz03?t=http%3A%2F%2Fwww.coworkingcanada.ca%2F&si=5437397447737344&pi=86732968-f3b7-4c9d-93d9-049ee0b7d3d5> >>> ! >>> >>> >>> On 30 January 2015 at 05:42, <jonathan...@gmail.com> wrote: >>> >>>> Many full-time members with permanent desks is absolutely a problem. >>>> >>>> We limit to a maximum of 40% of desks for full-timers. If you go too >>>> far above that there are at least three common problems: >>>> 1) Part-time / flexible members don't feel like they have a significant >>>> sense of ownership of the space. They are more inclined to feel like second >>>> class citizens using spare desks. They then don't participate in the >>>> community as much and that magnifies all sorts of other problems. >>>> 2) Revenue becomes less predictable. I'd rather have 100 people paying >>>> $100 per month than 35 people paying $300. >>>> 3) The space becomes less flexible. It's much more difficult moving a >>>> permanent member's desk for a weekend or evening community activity. >>>> >>>> Hope that helps, >>>> >>>> Jon >>>> >>>> — >>>> Jonathan Markwell >>>> >>>> Follow my adventures in space, time and code: >>>> http://jot.is/sustainablyindy >>>> >>>> The Skiff: Brighton Coworking Community http://jot.is/sharing-space >>>> Coder Founders: Digital Product Consultancy >>>> http://jot.is/investing-time >>>> CoGrid: Meeting Room Booking Software http://jot.is/writing-code >>>> >>>> +44 (0)7766 021 485 >>>> skype: jlmarkwell | twitter: http://twitter.com/jot >>>> >>>> >>>> On Fri, Jan 30, 2015 at 10:05 AM, Marius Amado-Alves < >>>> amado...@gmail.com> wrote: >>>> >>>>> "Too many full time members, not enough flex (or some variation on >>>>> flex)." >>>>> >>>>> Er... many fulltimers is a *problem*?!?!? >>>>> >>>>> >>>>> -- >>>>> Visit this forum on the web at http://discuss.coworking.com >>>>> --- >>>>> You received this message because you are subscribed to the Google >>>>> Groups "Coworking" group. >>>>> To unsubscribe from this group and stop receiving emails from it, send >>>>> an email to coworking+...@googlegroups.com. >>>>> For more options, visit https://groups.google.com/d/optout. >>>>> >>>> >>>> >>>> -- >>>> Visit this forum on the web at http://discuss.coworking.com >>>> --- >>>> You received this message because you are subscribed to the Google >>>> Groups "Coworking" group. >>>> To unsubscribe from this group and stop receiving emails from it, send >>>> an email to coworking+...@googlegroups.com. >>>> For more options, visit https://groups.google.com/d/optout. >>>> >>> >>> >>> -- >>> Visit this forum on the web at http://discuss.coworking.com >>> --- >>> You received this message because you are subscribed to the Google >>> Groups "Coworking" group. >>> To unsubscribe from this group and stop receiving emails from it, send >>> an email to coworking+...@googlegroups.com. >>> For more options, visit https://groups.google.com/d/optout. >>> >>> >>> -- >> Visit this forum on the web at http://discuss.coworking.com >> --- >> You received this message because you are subscribed to the Google Groups >> "Coworking" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to coworking+unsubscr...@googlegroups.com. >> For more options, visit https://groups.google.com/d/optout. >> > > -- > Visit this forum on the web at http://discuss.coworking.com > --- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to coworking+unsubscr...@googlegroups.com. > For more options, visit https://groups.google.com/d/optout. > -- Visit this forum on the web at http://discuss.coworking.com --- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to coworking+unsubscr...@googlegroups.com. For more options, visit https://groups.google.com/d/optout.
