On 30.09.2015 23:45, Jonathan Roberts wrote: > Four thoughts from a previously silent watcher... > > First, have there been more thoughts about the catchphrase at the top? How > about "Funding a cooperative culture" - I like the alliteration, and I like > the sort of subtle subversive suggestion that the current culture is > somehow not cooperative... >
We have pretty much settled with "free the commons" by now. If you are interested catch up the "Agree on a Slogan" thread. > Second, I agree about the graphics; the first one is so exciting! And I > don't think it's too confusing. I think it just needs some playing with > colors; the snowdrift can appear to be a mountain in the background, rather > than a drift in the foreground, which makes the shadow on the ground seem > like a sloppy editing mistake or something. I think some slight tweaking of > colors or perspective would clear it up though. The first one is also the older one. Development since then wasn't just a search for alternatives, but is the result of many iterations of feedback. If you miss a particular quality in the new that the old does have please try to describe it more clearly. I don't follow exactly what your suggestion is. > > Third, I prefer the summary under "a matching patronage system funding a > free culture" to the new one. The reason is similar to the graphic; this > explanation is dynamic and dramatic, where as the new one is relatively > static. I like that the new one is concise, but it just isn't very fun to > read...which is, like it or not, going to be important to getting people to > engage with this. I would change the "with snowdrift.coop" to simply "Now," > which I think makes it really exciting; Before....but NOW! The rest of the > language could be cleaned up, but I really like that language, rather than > the relatively pedantic "here's who we are and here's what we do" of the > new one. Textual changes might better be discussed separately. I changed the text on my own behalf and want to stress they are not official or final. > > Fourth, (and this is the least strong reaction of these four), I like that > the pic of the "network effect" is just right there on the home page; the > reason is that the first thought I had upon hearing this idea was "how is > this different than kickstarter?" The most immediate, obvious and relevant > reason is the network effect. The deeper and more important reasons are > hard to explain with a simple info graphic, but this one sort of gives the > viewer an immediate "here's why you should stay on this site and check out > more rather than just heading over to kickstarter. > I agree that putting it on the first page makes it more prominent. Unfortunately it also degrades the importance to have it below the actual landing part and having to let people scroll by the "big action" button to see it. Currently it will appear right after the first click on the most prominent button on the page, which is good enough I think.
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