>    The one business issue that is going to be hard to overcome
>for the general market is the vast differences in market segment
>sizes.
>
>    Lets use the numbers of
>               90% Windows
>                5% Mac
>                5% Linux
>
>       Now the Mac market segment is a little different in that it
>used to be a much higher percentage and for certain usage
>models I would imagine that it is the 90% and MS is the smaller
>number.
>
>       So if you are looking to enhance the revenue for your product
>you look at the relative sizes of the market segments  for a given
>industry if  the above numbers are close then which ports do you
>support?
>
>       Well if you assume that you can gain the same penetration
>in each of the different desktop environments then the numbers
>tell you. Let's say that you feel that you can quickly capture 10%
> of a given application segment.

I think the assumption of uniform penetration opportunities should be
challenged.

If your competitors aren't present on other platforms you can achieve
higher penetration on those platforms, assuming that you can leverage
some sort of advantage of the platform. For Linux stability and security
come to mind.

You will also get the strategic benefit of becoming the default market
segment leader on the platform. 

Another advantage will be that you can offer your windows customers the
prospect of platform migration in the future. With statistics showing
that more than 50% of organisations are interested in migrating away
from MS if they had the chance, that prospect in itself must be worth
something.

Cheers,
Waldo

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