Jacqueline McNally wrote:
Anthony Long wrote:
What do people think the mission or ethos of SpreadOpenOffice.org should be? OpenOffice.org is unique from Firefox in several ways:
--Bigger user investment in time to download and getting accustomed to
--More mature audience (information worker/small office/enterprise vs. home user)
Other thoughts? Let's think about and discuss this.
As you are aware, it has been discussed very recently on discuss@, see:
http://www.openoffice.org/servlets/BrowseList?list=discuss&by=thread&from=687686
The general consensus or feedback that I am receiving is that we are doing it already and or a copycat campaign will not be successfully replicated.
Conducting and calling any new OOo promotion with a similar name to that of the Firefox campaign I think will be detrimental. Those people who are new or somewhat familiar with Firefox having responded to the get/spread Firefox campaign and who may not know enough about OOo, will be very disappointed for the reasons discussed in the discuss@ thread and that you have outlined here.
So what do you see as the strategy for promoting OOo 2.0? If an SFX style campaign won't work, what will?
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