Jacqueline wrote: >>Anthony Long wrote: >>So what do you see as the strategy for promoting OOo 2.0? If an SFX style >>campaign won't work, what will? > >What you are talking about is a special promotion not a strategy.
True. So why all the endless discussion about a special promotion? Is anyone suggesting that a SpreadOOo campaign would be the *only* campaign? (If so, I missed it.) Why not just encourage the enthusiasts to *do it*? I don't see why or how this idea would detract from anything else that Marketing is doing. On the contrary, it would most likely have a beneficial effect. >It does not replace ongoing marketing activities that are > happening and need to happen. For example, <snip> >ensuring that those that are attending conferences have the >material they need, I'd like to address that one. Except for the CDs, and the INGOTs stuff that Ian Lynch brought, *nothing* at the RegiCon would have been there if I personally had not arranged it. I asked on several occasions if anyone had any material we could use, received no response whatsoever, and eventually made up my own stuff. The booth was popular, but did not look as good as I would have preferred (for example, we had no big posters for the backdrop, because I had no way to produce big posters). So what did the "official" marketing activities do for RegiCon? Not much, as far as I'm concerned. As an aside, I also contacted the publicists for the commercial OOo books, all of whom sent sample copies for us to display. These were very popular, with the usual reaction of visitors to the booth saying "I had no idea there were so many book about OOo!" What I did does not sound fundamentally different from some other enthusiasts setting up a website to promote the downloading of OOo. So I don't see the problem. Who's suggesting "replacing" ongoing marketing activities, rather than *supplementing* them? >There has been much discussion about the spreadfirefox campaign, >but nobody has yet described what it is or the purpose so that >others may assess whether a similar promotion would work for OOo. I see the primary purposes as: look cool and exciting, spread the word about OOo, promote downloads, and offer links to the community. Why does anyone need to "assess" whether it will work for OOo? Why not just try it and see? I can see only 2 reasons for "assessment", neither of which I think is relevant here. * One is that the campaign might take time away from other activities. This is irrelevant because the people doing the work will most likely be people who are *not* doing other marketing activities. * The other is cost. This is also irrelevant if the SpreadOOo project is self-funding, and I can see no reason why it shouldn't be self-funding, and initial costs should be minimal anyway, as the work involved (and possibly even the server space) would probably be donated. >Perhaps those that attended Bart's presentation at DLS can let >the list know what they learnt. I didn't attend that presentation, so I can't comment. Jean --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
