On Fri, 2006-06-30 at 11:32 +0200, Marko Moeller wrote:
[snip]
> Yes, indeed the new Site and the idea behind is really good!
> 
> Replacing the site content of the old get-legal campaign isn't!
> 
[snip]

The reason for taking this approach was:

The "real" (permanent) why.openoffice.org site is work in progress. the
target is to have it in place by OOoCon (2006 :-) latest

In the mean time, these "tactical" campaigns get us publicity using a
very easy to remember URL, and gets links to the site out there in
cyberspace (good for search engines etc)

People who click on any of the campaign buttons will see the very latest
campaign. If they really want to see one of the older ones, they are
only one click away.


I am quite happy to hear opinions on this - maybe it's too subtle, maybe
it's sheer genius, or maybe it's plain stupid. Tell me, and give me a
better suggestion - including a proposal for what we should we have
why.openoffice.org/index.html until the "final" content is ready.

John
-- 
John McCreesh
Marketing Project Lead
OpenOffice.org

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