Re: [Marketing] Re: Brilliant marketing campaign

[André Wyrwa]

Hi John,

> The "real" (permanent) why.openoffice.org site is work in progress. the
> target is to have it in place by OOoCon (2006 :-) latest
> 
> In the mean time, these "tactical" campaigns get us publicity using a
> very easy to remember URL, and gets links to the site out there in
> cyberspace (good for search engines etc)

No reason to not make the temporary experience as good as possible as
long as the effort to do so is not too large.

> People who click on any of the campaign buttons will see the very latest
> campaign. If they really want to see one of the older ones, they are
> only one click away.

That's why we should get a neutral name for a the current campains
button (which can be a link to the actual one).

I'll explain in more detail:

why.openoffice.org/:
  ./index.html
    (page with current campain (almost copy of keepthecar.html))
  ./keepthecar.html
    (page with keep the car campain)
  ./getlegal.html
    (page with get legal campain)
  ./...
    (and so on)
  ./images/
    ./ooo_current_120x60.png -> ooo_keepthecar_120x60.png
    ./ooo_keepthecar_120x60.png
    ./ooo_getlegal_120x60.png

Now index.html would include two button link markups.

The first would be this:
<a href="http://why.openoffice.org";>
<img src="http://why.openoffice.org/images/ooo_current_120x60.png";
border="0" hspace="3" vspace="3"
alt="Good Reasons for OpenOffice.org"></a>

This can be used to always link to the current campain.

The second one would be like this:
<a href="http://why.openoffice.org/keepthecar.html";>
<img src="http://why.openoffice.org/images/ooo_keepthecar_120x60.png";
border="0" hspace="3" vspace="3"
alt="Keep the Car. Get OpenOffice.org"></a>

This could be used to permanently link to one specific campain using the
correct button for it.

Why we should have both options:
A news site announcing a specific campain wouldn't want to inlude a
changing button, linking to a different campain three weeks later,
whereas a general supporter would rather like to include a link that
always points to the correct campain - BUT with the button image he has
on his site changing as well.

This purpose of having the two sections should also be stated on the page.

> I am quite happy to hear opinions on this - maybe it's too subtle, maybe
> it's sheer genius, or maybe it's plain stupid.

Sorry, but the current implementation is indeed a bit stupid in the
aspect of running visitors expectations against the wall. And the time
needed to implement my suggestion does compare with the time it takes to
write these mails about it.

We should rather have it fixed quickly, before MS does it's next this
and we feel like we have to do our next that, again. ;-) (Sorry for my
bit of bity humor - i should probably state that i actually think the
campains are all in all a good effort.)

André.

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