Henry Kuan wrote:
Clytie Siddall a écrit :
On 28/08/2007, at 9:19 PM, Thomas Krumbein wrote (in introduction):
in my opinion it does not make sense to invest this money in ads. We
cannot get a "real campain" and we do not have the infrastructure
behind.
Thomas has a key point here. In my experience, achieving any change
within groups or communities requires _long-term_ action.
You need the infrastructure. You need people out there, being visible,
doing presentations and generally advocating for your cause.
[...]
Investing in people is a good choice, as long as they have enough
resources and time to do the job. We could even contribute CDs and
some people time to help organizations convert to OpenOffice.org.
Non-profit organizations, for example. ;)
Given the 'global' budget of $55K, the spread is thin if we target every
market on earth. I agree with your views on effective mass-reach via
seminars, roadshows, conferences (in selected cities) - but the cost of
rental will probably blow the budget away.
The USB drive, on calculation of $3 (incl screen-print) cost for 1Gb (quite
standard for anyone to even look at them nowadays), will produce roughly
18,333 pcs - quite impressive. Just the question about distribution - how,
where, whom - now.
Agree with the distribution question.
About adds:
Working with the 55K budget, we can have exposure, can generate some
spin-off in media, can plan for a medium term campaign (when number and
size of adds and number of media are modest ...)
Make a good mix of the possibilities with the very nice sum of money, is
what I would do.
Pls see my post on this marketing-list with possible practical steps.
http://marketing.openoffice.org/servlets/ReadMsg?list=dev&msgNo=25412
Hope to meet you there.
Kindest regards,
Cor
--
Cor Nouws
Arnhem - Netherlands
nl.OpenOffice.org - marketing contact
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