On Friday 12 October 2007 01:37, Florian Effenberger wrote: > Hi there, >
Hi Florian > as promised, we still have the option of doing merchandising with the > Sun funds. > > I'd definitely like to go with T-shirts and will get back to you as soon > as possible regarding details, so we can design one. And this time our > work will be used. :-) > > From current quotes, we could produce about 2.000 t-shirts, which could > be a little bit too much. What do you think about that number? My vote > would be to produce "only" a thousand or so, and do mugs or mousepads > from the rest of the money. T-shirts have a few advantages: They're easy to ship They're relatively low cost They don't get damaged easily they're always appreciated, certainly amongst younger people. We need to identify our target market both demographic and location and how they will be used so that we can then work on the messages. We have to be picky about this because 2000 t-shirts is not a lot at all, not when you consider world wide even if you're only going to do English speaking. For instance I could easily make use of 500 in NZ targeting only Uni students at the beginning of the Uni year and we only have a population of 4.5 million. My counterpart in Aussie could probably do 500 in the Tertiary institutions just in Sydney. > > For the mugs, we could use a normal design with OOo artwork. For the > mouse pads, I'd vote for a collection of tips and tricks, like important > hotkeys for various applications, just like the famous "vi mug". > > What do you think about that? We are tossing a very small stone in a very large pond I would stick with just the T-Shirts, but again that would depend on our targets. Let's first define our demographic Decide locations Establish the message we want to deliver Figure out how best to measure the success of the campaign Then decide what type of merchandise delivers the message best to our proposed target audience while delivering a measurable result. > > Florian > Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
