good idea regarding the developing countries. rather than just handing
t-shirts out (btw, to who - the fastest, strongest or the ones with the
best connections?!?), its perhaps better to give them as prizes for the
best participants (or all who pass...) in an openoffice course. apart from
being more valued by the person who gets the shirt as (s)he has earned the
t-shirt (rather then been given too), its also good way to bring young
people to the openoffice/computer where they learn something useful.
if there are some t-shirts left, we could also use a couple of them to
equip student (soccer) teams. at this point, we are primarily active in
sweden, austria and the czech republic.
On Thu, 11 Oct 2007 16:13:37 +0200, andylockran <[EMAIL PROTECTED]> wrote:
+1 to Ian's idea. Though not sure if a developing country is
necessarily the best place to put the t-shirts. Charities in the UK,
Europe & America - coupled with an installation of OOo by local
volunteers may get a broader range of press publications. We can either
go for the unilateral BIG marketing push with this, or the bilateral
smaller effort - that gets multiple mentions across a more personalized
media - which is turn has the chance to generate the big story.
Andy
On Thu, 11 Oct 2007 15:04:46 +0100, Ian Lynch <[EMAIL PROTECTED]> wrote:
On Fri, 2007-10-12 at 02:58 +1300, Graham Lauder wrote:
We are tossing a very small stone in a very large pond
I would stick with just the T-Shirts, but again that would depend on
our
targets.
Let's first define our demographic
Decide locations
Establish the message we want to deliver
Figure out how best to measure the success of the campaign
Then decide what type of merchandise delivers the message best to our
proposed
target audience while delivering a measurable result.
Why not give them to a group of children who would really benefit eg in
a developing country. "OOo community puts shirts on the backs of 2000
children!" Take a photograph and then try and get that photograph into
the mainstream press. That way the kids benefit and more people see the
OOo name than would just from a T shirt promotion.
Ian
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