+1 to Ian's idea. Though not sure if a developing country is necessarily the best place to put the t-shirts. Charities in the UK, Europe & America - coupled with an installation of OOo by local volunteers may get a broader range of press publications. We can either go for the unilateral BIG marketing push with this, or the bilateral smaller effort - that gets multiple mentions across a more personalized media - which is turn has the chance to generate the big story.
Andy On Thu, 11 Oct 2007 15:04:46 +0100, Ian Lynch <[EMAIL PROTECTED]> wrote: > On Fri, 2007-10-12 at 02:58 +1300, Graham Lauder wrote: > >> We are tossing a very small stone in a very large pond >> I would stick with just the T-Shirts, but again that would depend on our >> targets. >> >> Let's first define our demographic >> Decide locations >> Establish the message we want to deliver >> Figure out how best to measure the success of the campaign >> Then decide what type of merchandise delivers the message best to our > proposed >> target audience while delivering a measurable result. > > Why not give them to a group of children who would really benefit eg in > a developing country. "OOo community puts shirts on the backs of 2000 > children!" Take a photograph and then try and get that photograph into > the mainstream press. That way the kids benefit and more people see the > OOo name than would just from a T shirt promotion. > > Ian > -- > New QCA Accredited IT Qualifications > www.theINGOTs.org > > You have received this email from the following company: The Learning > Machine Limited, Reg Office, 36 Ashby Road, Tamworth, Staffordshire, B79 > 8AQ. Reg No: 05560797, Registered in England and Wales. > > > --------------------------------------------------------------------- > To unsubscribe, e-mail: [EMAIL PROTECTED] > For additional commands, e-mail: [EMAIL PROTECTED] --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
