I like the Kellogg's idea for the CDs - has it been raised before - and if so - what were the pros/cons?
Andy On Thu, 11 Oct 2007 10:29:20 -0500, "Alexandro Colorado" <[EMAIL PROTECTED]> wrote: > On Thu, 11 Oct 2007 09:51:38 -0500, CTVN <[EMAIL PROTECTED]> wrote: > >> good idea regarding the developing countries. rather than just handing >> t-shirts out (btw, to who - the fastest, strongest or the ones with the >> best connections?!?), its perhaps better to give them as prizes for the >> best participants (or all who pass...) in an openoffice course. apart >> from being more valued by the person who gets the shirt as (s)he has >> earned the t-shirt (rather then been given too), its also good way to >> bring young people to the openoffice/computer where they learn something >> useful. > > the issue with third world countries is the distribution channels. You > really need to have a good distribution channel strategy since most of the > people you want to get at are in remote locations. Now also you can join > with organizations that specialized on delivering goods to this > communities. There is the food bank which usually already have this > distribution channel in place. > > Personally I think the best distribution channel is to ship OpenOffice.org > CD's on Cereal boxes. Meaning go to Kelloggs or Nestle and distribute your > product with both of the logos and make it kid's friendly and you will > have OOo all over the country in no time (regardless if its first or > third). > > Along those lines, I dont think we need to go to the poorest of the poor > to 'show them the light'. I also think that just supporting small schools > and putting them on the map can be a great enablers to 'an outside world'. > Which is something that I learn from other initiatives such as the ingots. > > Can we get students of rural colleges interested in learning about > technology. Make a google summer of code would be great for them if they > only had the chance. Basically there are more motivators than just getting > physical goods. The trick is how to get the message to them. > >> >> if there are some t-shirts left, we could also use a couple of them to >> equip student (soccer) teams. at this point, we are primarily active in >> sweden, austria and the czech republic. >> >> On Thu, 11 Oct 2007 16:13:37 +0200, andylockran <[EMAIL PROTECTED]> wrote: >> >>> +1 to Ian's idea. Though not sure if a developing country is >>> necessarily the best place to put the t-shirts. Charities in the UK, >>> Europe & America - coupled with an installation of OOo by local >>> volunteers may get a broader range of press publications. We can >>> either go for the unilateral BIG marketing push with this, or the >>> bilateral smaller effort - that gets multiple mentions across a more >>> personalized media - which is turn has the chance to generate the big >>> story. >>> >>> Andy >>> >>> On Thu, 11 Oct 2007 15:04:46 +0100, Ian Lynch <[EMAIL PROTECTED]> >>> wrote: >>>> On Fri, 2007-10-12 at 02:58 +1300, Graham Lauder wrote: >>>> >>>>> We are tossing a very small stone in a very large pond >>>>> I would stick with just the T-Shirts, but again that would depend on >>>>> our >>>>> targets. >>>>> >>>>> Let's first define our demographic >>>>> Decide locations >>>>> Establish the message we want to deliver >>>>> Figure out how best to measure the success of the campaign >>>>> Then decide what type of merchandise delivers the message best to our >>>> proposed >>>>> target audience while delivering a measurable result. >>>> >>>> Why not give them to a group of children who would really benefit eg > in >>>> a developing country. "OOo community puts shirts on the backs of 2000 >>>> children!" Take a photograph and then try and get that photograph into >>>> the mainstream press. That way the kids benefit and more people see > the >>>> OOo name than would just from a T shirt promotion. >>>> >>>> Ian >>>> -- >>>> New QCA Accredited IT Qualifications >>>> www.theINGOTs.org >>>> >>>> You have received this email from the following company: The Learning >>>> Machine Limited, Reg Office, 36 Ashby Road, Tamworth, Staffordshire, >>>> B79 >>>> 8AQ. Reg No: 05560797, Registered in England and Wales. >>>> >>>> >>>> --------------------------------------------------------------------- >>>> To unsubscribe, e-mail: [EMAIL PROTECTED] >>>> For additional commands, e-mail: [EMAIL PROTECTED] >>> >>> --------------------------------------------------------------------- >>> To unsubscribe, e-mail: [EMAIL PROTECTED] >>> For additional commands, e-mail: [EMAIL PROTECTED] >>> >> >> >> > > > > -- > Alexandro Colorado > CoLeader of OpenOffice.org ES > http://es.openoffice.org > > --------------------------------------------------------------------- > To unsubscribe, e-mail: [EMAIL PROTECTED] > For additional commands, e-mail: [EMAIL PROTECTED] --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
