On Thu, 11 Oct 2007 09:51:38 -0500, CTVN <[EMAIL PROTECTED]> wrote:
good idea regarding the developing countries. rather than just handing
t-shirts out (btw, to who - the fastest, strongest or the ones with the
best connections?!?), its perhaps better to give them as prizes for the
best participants (or all who pass...) in an openoffice course. apart
from being more valued by the person who gets the shirt as (s)he has
earned the t-shirt (rather then been given too), its also good way to
bring young people to the openoffice/computer where they learn something
useful.
the issue with third world countries is the distribution channels. You
really need to have a good distribution channel strategy since most of the
people you want to get at are in remote locations. Now also you can join
with organizations that specialized on delivering goods to this
communities. There is the food bank which usually already have this
distribution channel in place.
Personally I think the best distribution channel is to ship OpenOffice.org
CD's on Cereal boxes. Meaning go to Kelloggs or Nestle and distribute your
product with both of the logos and make it kid's friendly and you will
have OOo all over the country in no time (regardless if its first or
third).
Along those lines, I dont think we need to go to the poorest of the poor
to 'show them the light'. I also think that just supporting small schools
and putting them on the map can be a great enablers to 'an outside world'.
Which is something that I learn from other initiatives such as the ingots.
Can we get students of rural colleges interested in learning about
technology. Make a google summer of code would be great for them if they
only had the chance. Basically there are more motivators than just getting
physical goods. The trick is how to get the message to them.
if there are some t-shirts left, we could also use a couple of them to
equip student (soccer) teams. at this point, we are primarily active in
sweden, austria and the czech republic.
On Thu, 11 Oct 2007 16:13:37 +0200, andylockran <[EMAIL PROTECTED]> wrote:
+1 to Ian's idea. Though not sure if a developing country is
necessarily the best place to put the t-shirts. Charities in the UK,
Europe & America - coupled with an installation of OOo by local
volunteers may get a broader range of press publications. We can
either go for the unilateral BIG marketing push with this, or the
bilateral smaller effort - that gets multiple mentions across a more
personalized media - which is turn has the chance to generate the big
story.
Andy
On Thu, 11 Oct 2007 15:04:46 +0100, Ian Lynch <[EMAIL PROTECTED]>
wrote:
On Fri, 2007-10-12 at 02:58 +1300, Graham Lauder wrote:
We are tossing a very small stone in a very large pond
I would stick with just the T-Shirts, but again that would depend on
our
targets.
Let's first define our demographic
Decide locations
Establish the message we want to deliver
Figure out how best to measure the success of the campaign
Then decide what type of merchandise delivers the message best to our
proposed
target audience while delivering a measurable result.
Why not give them to a group of children who would really benefit eg in
a developing country. "OOo community puts shirts on the backs of 2000
children!" Take a photograph and then try and get that photograph into
the mainstream press. That way the kids benefit and more people see the
OOo name than would just from a T shirt promotion.
Ian
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