Hi Graham, Just a small suggestion... On Wed, Jan 28, 2009 at 11:05 PM, Graham Lauder <[email protected]> wrote: > Some months back I touted the idea of a "Google OOo" campaign. The idea was > to make it very easy and minimal cost for local communities to produce simple > flyers and posters that give a simple call to action. The "Google OOo" > statement would be the central part of the flyers with a simple message > included. The messages would be translated into the local language or > messages more appropriate to the local culture. The key is not to explain > but to excite curiosity, to reinforce the call to an action.
Because Google brands some of its software with its name - e.g. Google Earth - the flyer might appear to be advertising a piece of Google software - so people might search for "Google OOo" expecting something from a Google domain. My suggestion would be to have Google "OOo", to make the intended action more clear. ... and the why.OOo page should be updated - at least in terms of design - before any major marketing campaign starts (that's not such a small suggestion, but since I'm on a roll... :P) Regards, Ivan. --------------------------------------------------------------------- To unsubscribe, e-mail: [email protected] For additional commands, e-mail: [email protected]
