On Wed, 28 Jan 2009 23:43:46 Ivan M wrote:
> On Wed, Jan 28, 2009 at 11:24 PM, Ivan M <[email protected]> wrote:
> > Hi Graham,
> > Just a small suggestion...
> >
> > On Wed, Jan 28, 2009 at 11:05 PM, Graham Lauder <[email protected]> 
wrote:
> >> Some months back I touted the idea of a "Google OOo" campaign.  The idea
> >> was to make it very easy and minimal cost for local communities to
> >> produce simple flyers and posters that give a simple call to action. 
> >> The "Google OOo" statement would be the central part of the flyers with
> >> a simple message included.  The messages would be translated into the
> >> local language or messages more appropriate to the local culture.  The
> >> key is not to explain but to excite curiosity, to reinforce the call to
> >> an action.
> >
> > Because Google brands some of its software with its name - e.g. Google
> > Earth - the flyer might appear to be advertising a piece of Google
> > software - so people might search for "Google OOo" expecting something
> > from a Google domain. My suggestion would be to have Google "OOo", to
> > make the intended action more clear.
> >
> > ... and the why.OOo page should be updated - at least in terms of
> > design - before any major marketing campaign starts (that's not such a
> > small suggestion, but since I'm on a roll... :P)
> >
> > Regards,
> > Ivan.
>
> P.S. The first thing that came up when I Googled "OOo" from Firefox
> [1] is a stock graph of Stream Global Services, Inc [2].
>
> However, I tried the same search in Safari [3] and IE [4] and
> OpenOffice.org was indeed the first result - however, you may notice
> that these other browsers searched via google.com by default, while FF
> searched via google.co.nz, so this seems to be the cause.
>
> [1]
> http://www.google.co.nz/search?q=OOo&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla
>:en-US:official&client=firefox-a [2]
> http://finance.google.com/finance?client=ob&q=AMEX:OOO
> [3]
> http://www.google.com/search?client=safari&rls=en&q=OOo&ie=UTF-8&oe=UTF-8
> [4]
> http://www.google.com/search?q=OOo&rls=com.microsoft:*&ie=UTF-8&oe=UTF-8&st
>artIndex=&startPage=1
>
> Regards,
> Ivan
>
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Interestingly I just did a try out on a bunch of different Google locals.  
Both the .com.au and the the .co.nz  return the Amex:OOO first, none of the 
others that I tried did that. If I used the Maori translation of Google.co.nz 
however, it didn't.  Interesting!  :)

-- 
"The Best Things in life are 3"
http://why.openoffice.org

ISO 26300 compliant

Graham Lauder,
OpenOffice.org MarCon (Marketing Contact) NZ
http://marketing.openoffice.org/contacts.html

INGOTs Assessor Trainer
(International Grades in Office Technologies)
www.theingots.org.nz

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