Here is a link to the history of Visual Studio logos along with timeline. 
http://logos.wikia.com/wiki/Microsoft_Visual_Studio

If you'll observe there are just 3 logos as such and these follow the design 
language of whatever Windows version Microsoft had at the time. The first ones 
are clearly matching Windows XP, the infinity one suits Vista/7 and the current 
flat logo they have was introduced in 2012 to match windows 8. Microsoft 
changed logos to be consistent with their product range, not for the sake of 
change alone. 

I saw the old logos of Intellij IDEA, PyCharm and RubyMine as well as 
Jetbrains. And I saw their current logos. What their current logos have is 
consistency of design language. So I can show you a logo of their least popular 
products and you'll still be able to identify that as an offering from 
Jetbrains. Here again their motive was consistency across their entire product 
range. 

I did a quick Google Image search for Intellij IDEA splash screens and it seems 
Jetbrains is a bigger fan of vibrant images than us. Netbeans splash screens 
have been flat in comparison. 
Even with their current text in a black box logos they haven't ditched 
vibrancy, with the gradient beams.
I guess their designers use 72" 4K LCD TVs as monitors. 

Common to Microsoft and Jetbrains is that their logos are not too generic to 
have accidental correlation to any other brand's logo. And we have identified 
already 2 companies that have similar logos. We also don't have to abide by any 
operating systems ui choices because we are platform independent. 
If at all we have to put out a message then it has to be about the Apache 
branding, as something good because Oracle's move raised a lot of questions 
about the future of Netbeans.

People in this thread have rightly pointed out to consistency, design 
philosophy and uniqueness to stand out. That's what they are asking for in the 
redesign. 

Regards 
Siddhesh Rane 

---- Christian Lenz wrote ----

>Please have a Look to the history of visual Studio. Everyone already Knows it 
>after redesigned it from.time.to.time. the Logo and the ui. See the jetbrains 
>Logos, and still known. It is more a marketing Thing to present a redesign and 
>why. New organistation, why not having a new look/brand?
>
>
>
>Von: Michael Müller
>Gesendet: Dienstag, 11. Juli 2017 22:54
>An: [email protected]
>Betreff: Re: AW: Possible new splashscreen for NetBeans 9.0
>
>BTW: I'm talking about the solid silver cube, not about the old red line 
>drawing which is a sibling of a Visual Studio drawing.
>
>And I like that proposal for a new splashscreen with that old logo too. 
>Personally, I prefer the word "NetBeans" a little bolder.
>
>
>Herzliche Grüße - Best Regards,
>
>Michael Müller
>Brühl, Germany
>blog.mueller-bruehl.de <http://blog.mueller-bruehl.de/>
>it-rezension.de <http://it-rezension.de/>
>@muellermi
>
>
>Read my books
>   "Web Development with Java and JSF": https://leanpub.com/jsf
>   "Java Lambdas and Parallel Streams": 
>http://www.apress.com/de/book/9781484224861
>   "Visitors" a photographic image book: https://leanpub.com/visitors
>
>
>On 07/11/2017 10:07 PM, Michael Müller wrote:
>> But there are lots of reasons not to change it.
>>
>> The old logo is well known and associated with NetBeans. A little 
>> facelifting, especially vectorize the logo would be fine.
>>
>> The new hexagon, with something like a cube inside might be anything. 
>> Siegwerk or Liferay, but NetBeans.
>>
>> Who knows Beiersdorf? But everybody knows their Nivea. They will 
>> loose, if they replace that logo by a new one. Keeping the old 
>> fashioned logo now sells lot more than just a cream.
>>
>> Usually developers and designers love to re-invent the wheel. But we 
>> shall not forget about the real importance: Improving the great IDE 
>> and platform over creating modern but characterless logos.
>>
>> Just my two pence.
>>
>>
>> Herzliche Grüße - Best Regards,
>>
>> Michael Müller
>> Brühl, Germany
>> blog.mueller-bruehl.de <http://blog.mueller-bruehl.de/>
>> it-rezension.de <http://it-rezension.de/>
>> @muellermi
>>
>>
>> Read my books
>>   "Web Development with Java and JSF": https://leanpub.com/jsf
>>   "Java Lambdas and Parallel Streams": 
>> http://www.apress.com/de/book/9781484224861
>>   "Visitors" a photographic image book: https://leanpub.com/visitors
>>
>>
>> On 07/11/2017 01:09 PM, Christian Lenz wrote:
>>> This shouldn’t be a reason to not Change it 😉
>>>
>>>
>>> Gesendet von Mail für Windows 10
>>>
>>> Von: Michael Müller
>>> Gesendet: Montag, 10. Juli 2017 23:42
>>> An: [email protected]
>>> Betreff: Re: Possible new splashscreen for NetBeans 9.0
>>>
>>> one more sibling: liferay developer tools
>>>
>>> The old cube is unique - and that is a greater worth than thousand
>>> modern icons.
>>>
>>>
>>> Herzliche Grüße - Best Regards,
>>>
>>> Michael Müller
>>> Brühl, Germany
>>> blog.mueller-bruehl.de <http://blog.mueller-bruehl.de/>
>>> it-rezension.de <http://it-rezension.de/>
>>> @muellermi
>>>
>>>
>>> Read my books
>>>     "Web Development with Java and JSF": https://leanpub.com/jsf
>>>     "Java Lambdas and Parallel Streams":
>>> http://www.apress.com/de/book/9781484224861
>>>     "Visitors" a photographic image book: https://leanpub.com/visitors
>>>
>>>
>>> On 07/09/2017 06:09 AM, Siddhesh Rane wrote:
>>>> ---- Michael Müller wrote ----
>>>>
>>>>> Theses are commonly used for other products. I've seen something 
>>>>> similar
>>>>> within Visual Studio and the logo of Siegwerk:
>>>>> https://www.siegwerk.com/de/startseite.html
>>>> Thanks for pointing this out Michael.
>>>> The logo of siegwerk is very similar to the new netbeans logo at 
>>>> http://netbeans.apache.org and the concept is also pretty widespread 
>>>> in modern designs so you'll also come across many similar logos.
>>>> I think we should stick to the old logo for a while now. We can 
>>>> improve upon it. We currently don't have a vector graphics version 
>>>> of it, so someone can rework it in SVG or PSD.
>>>>
>>>> Regards
>>>> Siddhesh Rane
>>>
>>>
>>
>>
>
>

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