Hi;

On Mon, 2007-12-03 at 22:16 +0100, :murb: [maarten brouwers] wrote:
> Hi Graham, and everybody else who is still with us ;) ,
> 
> First, to all, I would like to see others to join the discussion if they 
> are interested in something besides aesthetics, the actual content and 
> information to be presented.
Taking that liberty.

[snip]
> >> 4. http://www.apple.com/iwork/
> > 
> > Nobody at apple has dialup, that is obvious.
> 
> :)

I think that the 
http://www.molcan.cz/download/ooo3.jpg is still the best so far:

I laid it out, using tabs in my browser, next to other attractive sites,
particularly to the iWork site.  Try it. I think you will find it draws
your attention more than any other except iWork.

Other suggestions presented are prettier and more sophisticated, but to
me, the main factor is drawing the viewer in, to encourage him to
explore the possibilities.

The page has four easy to follow quadrants that a viewers eye moves to
one-by-one:

First Quadrant:  
        Picture of a person - always holds attention.  In the molcan
        example, the picture is a bit amusing, indicative of fun, not
        heavy lifting.
        
        Asks the main question for a newbie "What is OpenOffice?".  I
        would drop the '.org' here only.  New users might not have
        figured out yet they are looking only at an office suite.  They
        don't have to buy into a whole organization.
        
        I would link to a page which uses the why.openoffice.org copy.
        There could be several sub-pages if necessary.
        
        The picture should be placed on a big obvious 3D button with
        lots of depth. We are inviting them to explore.  I would make
        all the buttons in white and grey tones; with the picture pasted
        on top but button edges visible.

Second Quadrant:
        Pictures of OOo.  The user knows or can confirm instantly what
        he is getting -- an office suite.  I would change the screen
        shots to more obviously a word processor and a spread sheet and
        fade into Draw, Impress, Base.  Other than that leave screen
        shots on 2D surface.
        
        I would leave the download tag (I like the curled right bottom
        as an extra attention getter) 2D but chose a more prominent
        colour; green or orange.  
        
        I would continue to use the blue tittle bar of one of the faded
        screen shots to point to the download tag.  A viewer's eye
        subconsciously follows it to the next quadrant.
        
        I would try to invent a title that is snappier than "Open your
        office with OpenOffice.org".

Third Quadrant:
        The link buttons should be the same but like the picture button
        in the first quadrant; more 3D depth in white tones.
        
        Each button should lead to the equivalent of a home page for
        each sub-topic.
        
        It would be nice, if the tags could be drawn to appear to be
        three dimensionally bending up and over the corner of their
        button.
        
        If possible, I would change the title of 'CONTRIBUTE' to
        'PARTICIPATE'.   Contribute right in a viewers face at the start
        sounds like money is involved.  Participate has definite
        overtones of community.
        
        The 'DOWNLOAD NOW' home page should contain lots of assurances.
        I.e. warnings can be writing positively so that the feel
        supportive rather than threatening.
        
        I wouldn't change the name 'EXTENSIONS', but perhaps have a link
        to upgrades on both the download and extension page.  Or add an
        additional button that says 'UPGRADES' or 'ADVANCED UPGRADES'.

Fourth Quadrant:
        The eye only rests here momentarily -- it *is* the last space
        (quadrant) but it is enough to balance the page.  The RSS
        indicates that OOo is a cutting edge, on going, progressive,
        widely used and supported office suite worth exploring.

Fifth Quadrant:
        (An intentional oxymoron.) As I said elsewhere, once the home
        page is perfected, slap a big garish 'FREE' on it.  Perhaps
        placed in the centre beneath the screen shots and next to the
        'DOWNLOAD NOW' tag.
        
        I wouldn't be afraid of an ellipse with a red background, the
        word 'FREE' in bright yellow, with a white outline attached to
        3D extending rays.
        
        It could be a link button to a page describing all the
        conditions under which OOo is free, with a PDF copy of the GPL
        license if someone wants to download it.

> 
> > Not bad, still requires reasonable level of web sophistication. 
> > 
> > Non intuitive links, slow loading graphics.
> > 
> > But give it a 7
> 
> because?
> 

> 
> This should then refer to the extension page.
> 
> > The need in each statement is to connect the " I " with OpenOffice.org in 
> > the 
> > Users mind, through an action.  The above fulfills that 
> 
> So then I questioned, how does it fit in with the user requirements ( 
> http://wiki.services.openoffice.org/wiki/User_Pages_Requirements ):
> 
> >> - international users (you have indeed the map, but why should this
> >> follow the same approach)
> 
> ??
> 
> >> - we want to promote extentions, should we add "I have OpenOffice.org,
> >> but want to extend it"
> > 
> > Next level?  Not sure.  Sophisticated Users recognise tool bar type links 
> > easily in the same way we have now.  Perhaps we gear the links up there 
> > toward that market.
> > 
> > You could have  
> >  Issues | Native Language | Uno | Extensions | Forum | Login | Search 
> 
I don't think tool bars are necessary on the home page, but would be
needed on a sub-page if transferring around to other sub-pages.

> I think you are skipping hear a group, enthousiastic people, who know 
> that Office suites can do more, and think computing can be fun as well. 
> Those people want new fonts, images, cliparts, or want a small program 
> that can help them with their household finance, and then I have left 
> out this discussion the interest of companies, who might be interested 
> in what can be done with OpenOffice.org after some more advanced 
> tweaking using extensions they might create themselves. However those 
> users shouldn't yet be bothered with Issues, Uno etc. Btw., why is 
> Native Language there? There is a large non-English audience...
> 
I agree with the use of the word 'enthusiastic' -- means people who are
a little more OOo and web page literate.  They can more easily handle
more specific links.

Maybe 'EXTENSIONS ETC.' on the home page then a choice and a toolbar in
the 'EXTENSIONS' sub-home page.  

> >> - do you think it is still appropriate to include some lines explaining
> >> in very global terms, e.g. "OpenOffice.org is a multiplatform and
> >> multilingual office suite and an open-source project. Compatible with
> >> all other major office suites, the product is free to download, use, and
> >> distribute. "
> > 
> > Yes and No.  It's about prominence on launch and so long as it is readable 
> > but 
> > not the most prominent thing when the page launches.  However the above 
> > statement is clear and concise and relevant and gives our casual "Foot 
> > traffiic" client one more nudge to hit the "I want to learn more...." 
> > button / icon / link.  I'm more in favour than not

KISS.  Put definitions in sub-domains.  In this case, the 'What is
OpenOffice?' sub-home page.
> 

> Something different though,
> 
> you have always said that buttons on the main page could directly refer 
> to the most appropriate subdomains. I think this is a bad idea, and I 
> would keep things more under control of one 'authority', being this 
> group. Only then we can guarantee style consistency, which is important 
> for the user experience as well. Maybe you don't think this is that 
> interesting, but I don't think the landing on the why page, which has a 
> totally different lay-out than the normal OpenOffice.org website (~first 
> page ;) ) is communicating quality. Imho, this years redesign should 
> include subpages for the main buttons, thus including learn, download etc.
> 
> g.,
Yes.  I believe this process should develop both the main home page and
the sub-home pages that go with it.

Regarding one-click downloads; I don't think a download would be used or
expected off of the home page. In fact, some new users might get annoyed
at having an office suite dumped on their machine when all they wanted
to do was to take a look at what a download and installation involves.  

Give them a download page; give them reassurances and explanations on
that page; then, let them have the one-click download.

Regards Bill

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