Ah yes, the side dish companies. On Oct 30, 2007, at 5:47 PM, Adam Connor wrote:
> So I ask you: Is this the price we pay for growing popularity of > Usability and User-Centered Design? Yes. That's what happens. An executive or sales person reads about usability, ethnography, or personas in the latest issue of Business Week. They see they can monetize it and decide they should start offering this service they know nothing about. After all, how hard can it really be? They aren't a firm specializing in research, ethnography, usability, personas, etc. They are a firm that offers these services as a side dish. The upside is that it raises the visibility. The downside is that it decreases the value of the service by diluting the quality of work. > Have you noticed other groups doing similar things? Yes. > Does it bother you as much as it does me? More actually. Could you tell? Cheers! Todd Zaki Warfel President, Design Researcher Messagefirst | Designing Information. Beautifully. ---------------------------------- Contact Info Voice: (215) 825-7423 Email: [EMAIL PROTECTED] AIM: [EMAIL PROTECTED] Blog: http://toddwarfel.com ---------------------------------- In theory, theory and practice are the same. In practice, they are not. ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://gamma.ixda.org/unsubscribe List Guidelines ............ http://gamma.ixda.org/guidelines List Help .................. http://gamma.ixda.org/help
