Suggest its encouraging to see more folks offering Usability services as part of their offerings -- and demonstrates an increase in interest in what we do, UX, IxD, IA etc - which is a good thing! Also an opportunity for organisations like UPA, IxDA etc to continue educating through conferences & in city events.
There are, as we know, practical books on Usability and how to apply Usability methods/tools in projects. However, the harder part, requiring more experience, is knowing the following (to name a few and in no particular order): * When to apply the tools * What questions to ask to help inform designs * What questions to ask to help inform which tools to choose * How to craft the research * What to do with the data -- how to look for patterns * How to sell the UX services to clients (depending on their usability maturity and the agency's level of usability maturity the selling) * The full suite of tools available i.e. not just testing * How to apply the tools in the short term to either strategically help path the way for a product or line of products. I expect that the level of expertise varies across these variables and the Usability services being sold can be everything from we do testing (as Usability is testing to some) to much, much more. Rgds, Daniel Szuc Principal Usability Consultant Apogee Usability Asia Ltd www.apogeehk.com 'Usability in Asia' The Usability Kit - http://www.theusabilitykit.com -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Peter Boersma Sent: Wednesday, 31 October 2007 4:16 PM To: [EMAIL PROTECTED] Subject: Re: [IxDA Discuss] When those who know little about UsabilityofferUsability Services Alan asked: > [..] However after talking to them for a while it becomes clear that > they really don't know what Usability is [..] So I ask you: Is this > the price we pay for growing popularity of Usability and User-Centered > Design? ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://gamma.ixda.org/unsubscribe List Guidelines ............ http://gamma.ixda.org/guidelines List Help .................. http://gamma.ixda.org/help
