On Wednesday, October 31, 2007, at 09:41AM, "Todd Zaki Warfel" <[EMAIL PROTECTED]> wrote: >Ah yes, the side dish companies. > >On Oct 30, 2007, at 5:47 PM, Adam Connor wrote: > >> So I ask you: Is this the price we pay for growing popularity of >> Usability and User-Centered Design? > >Yes. That's what happens. An executive or sales person reads about >usability, ethnography, or personas in the latest issue of Business >Week. They see they can monetize it and decide they should start >offering this service they know nothing about. After all, how hard can >it really be? > >They aren't a firm specializing in research, ethnography, usability, >personas, etc. They are a firm that offers these services as a side >dish. > >The upside is that it raises the visibility. The downside is that it >decreases the value of the service by diluting the quality of work.
That depends. The expertise and experience is not intrinsic to the firm, but to the team members. I have seem many firms go out and hire the talent to do this right. Folding new skill sets into the company's offering is not always home grown. I think it can be an indicator of a firm in touch with what its clients need and with the profession. If new tools are making for better results amongst your competitors... is it wiser to ignore them or to learn and adapt? Mark ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://gamma.ixda.org/unsubscribe List Guidelines ............ http://gamma.ixda.org/guidelines List Help .................. http://gamma.ixda.org/help
