On Nov 16, 2007, at 9:34 AM, Jeff White wrote: > So, when the personas are not built on objective research, they are > not correct and thus not helpful.
When personas are not built on objective research, they are built on pre-existing knowledge and guesswork. They may or may not be correct. They may or may not be helpful. The problem is that you don't know. By having the research, you have supporting evidence behind the concepts in the personas. (Personally, I believe when personas are not built on objective research, they aren't personas -- they are something else. However, I got flack for this idea when I posted it here: http://tinyurl.com/ yuzaak ) > Seems like common sense that designers wouldn't need a persona of > themselves if they are building for, well, themselves. Common sense is the least common of the senses, when it comes to design. Jared Jared M. Spool User Interface Engineering 510 Turnpike St., Suite 102, North Andover, MA 01845 e: [EMAIL PROTECTED] p: +1 978 327 5561 http://uie.com Blog: http://uie.com/brainsparks ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
