On Nov 16, 2007, at 5:47 PM, Andrei Herasimchuk wrote:

> I'm all for a persona process that works. I have yet to experience  
> that myself, but I'm not the enemy here. I'm just a messenger from  
> what I've seen. I'm all for you showing me the light, however.

So, why haven't you fixed it? Why don't you start by explaining, in  
short form, why they fail, in your experience. Then use that to create  
a persona model that does work—that's the process I've used to  
continually refine our processes and artifacts, and speaking from  
experience, it works.

The persona model we're using today at Messagefirst isn't the same as  
what we started with years ago. It's evolved and it's become much more  
effective.


Cheers!

Todd Zaki Warfel
President, Design Researcher
Messagefirst | Designing Information. Beautifully.
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