On Nov 16, 2007, at 1:41 PM, Jared M. Spool wrote:

> You can't look at the deliverables and say, "That one's good, but  
> that one's bad," anymore than you look at a designer and tell, just  
> by looks, if he has talent or not.
>
> The only way to see a well-crafted persona would be to have the  
> creators walk through their process with you. That's probably why,  
> when you look at the final deliverable, you can't tell the thinking  
> and research that went into it.

If that's the stance people who push for personas as a useful part of  
the design process, then personas will continue simply fail. Design  
and research deliverables have to stand on their own, without some  
person explaining to you want went into it, or how it should be used  
to help someone do their work. Until more folks find a way to make  
deliverables that stand alone, then things like personas won't be  
very useful.

If you look at the Joe and Joesphine examples from Dreyfuss's  
Designing for People (Chapter 2, pg 26-43), you'll see just exactly  
how a research deliverable can stand alone on at least the data it  
provides. Sure, the person compiling and writing up that document  
provides an immense amount of value *on top* of the deliverable, but  
the deliverable also can sand alone as a extremely valuable tool to  
the designer.

-- 
Andrei Herasimchuk

Principal, Involution Studios
innovating the digital world

e. [EMAIL PROTECTED]
c. +1 408 306 6422


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