On Nov 16, 2007, at 9:22 AM, Todd Zaki Warfel wrote: > On Nov 16, 2007, at 12:12 PM, Bryan Minihan wrote: > >> 4: Instead of "fighting bad persona work", I would suggest proving >> to people (by unambiguous example) how personas yield a better >> product. My greatest challenge as UCD director (yes, those who >> can't do, direct) at my last company was not in educating people. >> After the 3rd year most folks understood most of the methods. The >> challenge was proving that it improved the outcome. > > I think we need to do both, as I see these going hand-in-hand. Part of > education, in my personal view, is providing the methods to do it and > methods to sell it.
Anyone want to post an example of a "properly" done persona. I think if you did, it would make the problem easier to resolve. From my personal experience, I have yet to see a persona written up to the level of detail for the data gathered and researched as compared to past examples from designers like Henry Dreyfuss with his Joe and Josephine archetypes. Most "personas" I've seen written up look more like overview studies for imaginary characters in a Sunday Night Movie than useful data and analysis for designers building products. That's certainly part of the problem, so maybe one of you can post a PDF of a "proper" persona somewhere so we can discuss it at a more concrete level. -- Andrei Herasimchuk Principal, Involution Studios innovating the digital world e. [EMAIL PROTECTED] c. +1 408 306 6422 ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
