Well, Amazon seems to be trying to emulate the iPod''s user experience
model, viz.: the device, the software (iTunes), and the iTunes Store
triptych.  Except: they eliminated the software by doing away with the need
for an intermediate device (i.e., the PC/laptop) and enabled a direct link
between the device and the online store.

Will this be sufficient?  The history of tablet/book type devices has not
been a happy one; perhaps, in retrospect, their downfall was their vendors
didn't sell a whole experience, only a device.  Apple (and let's admit it,
Steve Jobs) was the first to figure out that people sought experiences, not
cold, hard equipment - at least in the consumer space.  The iPod's got
something (carefully constructed, of course) that, so far at least, Kindle
(and Amazon) doesn't: romance, sex appeal, etc.  The market segment that the
iPod targeted, at least initially, fell madly in love with the iPod.  No
doubt the interaction/interface design was the most important factor.  This
alone would have probably gotten the innovators and early adopters in the
market; but romance and sex appeal by themselves cannot carry a product to
massively dominant market position.  This is where the Total User Experience
(new TLA alert: TUE) really made a difference.

I really like Amazon, but I look upon it as a utilitarian source of books
and other stuff, the way I look upon my beat up old car.  Not something I am
dearly in love with, but something which works great and saves me a lot of
money.

Kindle is a nice device, but:  Kindle, doesn't.

I may be forced to eat my words just like the many naysayers of the iPod
when it was introduced.

Cheers,

- murli n.  | www.murli.com


On 11/22/07, Prasad Perera <[EMAIL PROTECTED]> wrote:
>
> It's going to be famous like the iPOD.
>
> For music it's iPOD, for books it's (going to be) Kindle.
>
>
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