> Incidentally, though, the use of personas didn't change the fact that
> this went untouched for so long, and a decision to use personas would not
> have made it happen any sooner. It only addresses how the designer arrived
> at the new design once someone finally decided to pay attention to the
> problem.
>
>
> How can you be certain of that?
>

I'm not sure I understand your question. How could you possibly create
personas before deciding to redesign the pill bottle?

-r-
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