On Nov 28, 2007, at 2:31 PM, Robert Hoekman, Jr. wrote:

> Incidentally, though, the use of personas didn't change the fact  
> that this went untouched for so long, and a decision to use  
> personas would not have made it happen any sooner. It only  
> addresses how the designer arrived at the new design once someone  
> finally decided to pay attention to the problem.

Actually, the way Deborah Adler (the designer) describes the  
discovery stage, she stumbled upon it accidentally when her  
grandmother accidentally took the wrong medication because the  
bottles were poorly labeled. Deborah then created several personas  
that she used throughout her reconceptualizing (which was for a  
school project).

As with many things, it wasn't a decision to use a particular design  
technique (personas) that inspired the innovation. It was just dumb  
luck. But the design techniques helped the designer move from a  
concept through production. (In this case, the personas were  
important because of all the different parts of the business that  
were involved.)

Are you thinking that I'm saying innovation only comes from personas?  
Because I'm not. Innovation and inspiration can come from almost  
anything.

Jared

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: [EMAIL PROTECTED] p: +1 978 327 5561
http://uie.com  Blog: http://uie.com/brainsparks


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